Founded in 2017, TruLata is AI marketing software for service businesses. Our team can run it for you, from one service to the whole program.
TruLata runs a service business's marketing on a schedule and shows the owner every lead and what it cost.
Most service businesses pay for marketing they cannot see. The spend is split across ad accounts, a website, a CRM and outside vendors that do not talk to each other, and nobody can say which dollar booked which job. TruLata puts it in one place. It runs search and AI visibility, Google and Meta ads on a daily watch, and content and email on a schedule, and it counts every lead from your own site with its source and its cost.
Some owners run it themselves. Others want it handled, and for them our team runs TruLata for you, from one service to the whole program, with senior strategy when the plan needs someone who has done it before. Either way the work happens inside the software, so every result shows up on the same screen.
We work with contractors, practices and firms of every kind, from home services and healthcare to law firms and B2B software.
Boutique by design, senior by default, accountable to outcomes.
We work as an extension of your team, not a faceless vendor. You get tailored strategy, direct access to the senior people doing the work, and decisions made with your business and your context in mind. No account-management layer between you and the experts, and no playbook copied from someone else's company.
Applied AI gives us speed and scale, experienced humans give us strategy and craft, and the combination is faster and sharper than either alone. AI drafts, tests, and monitors. People decide, refine, and own the relationship. You get the throughput of automation with the judgment of a senior operator on every call.
Every engagement ties to outcomes you can see: pipeline, revenue, rankings, retention. We set the numbers that matter up front, instrument the work so they are visible, and review them on a steady cadence. If something is not moving the number, we change the plan rather than defend the deliverable.
The leadership behind TruLata, supported by dozens of designers, developers, content creators, and consultants.
Featured in Forbes, KTLA, State of the Union News, and DC News Now. Google Partner, BBB Accredited, and a Communicator Awards Award of Excellence winner.
From home services and healthcare to law, e-commerce, and enterprise software, our model adapts to any market. The fundamentals of demand, conversion, and retention hold across sectors, so we bring a proven system and tune it to your buyers, your regulations, and your sales cycle.
Earned coverage and authority building that gets our clients seen, cited, and remembered. In a world where answer engines reward authority, the brands that show up in the press and in the conversation are the ones that get recommended.
Communicator Award of Excellence, Google Partner status, and Forbes Business Council membership. These are independent signals that the work meets a professional standard, and that we operate inside the platforms and networks where modern growth happens.
You work with experienced people, not handed off to juniors. Senior judgment on every engagement, from the first strategy call to the day-to-day execution, so nothing important gets learned at your expense or lost in translation.
If you want one partner who can run your marketing, build your software, and advise your leadership, all powered by applied AI, that is exactly what TruLata was built to be. Consolidating that work under one team means fewer handoffs, faster decisions, and a single group that is accountable for the result instead of a single deliverable. You stop managing vendors and start managing growth.
Engagements start with a conversation about where you want to be, not a fixed package. We map the gaps between your current state and that goal, prioritize the moves with the most leverage, and stand up the systems to execute them. From there it is a steady rhythm of build, measure, and refine, with senior people accountable the whole way. Explore our services, see case studies, or get in touch and tell us where you want to grow.
TruLata is AI marketing software for service businesses. It runs search and AI visibility, Google and Meta ads, and content and email on a schedule, and counts every lead with its source and its cost on one screen. Our team can run it for you, from one service to the whole program.
TruLata was founded in 2017. Today it is AI marketing software, with a senior team that runs it for the businesses that want it handled.
Trace Gordon is CEO and Founder, and Tiffany Corson Bednar is President. Trace is a serial entrepreneur with a background in business analytics, corporate law, and Harvard Business School executive education, and Tiffany brings more than a decade of experience scaling organizations through critical growth phases, including in regulated industries like healthcare. They lead a senior team of strategists, creatives, developers, and consultants, supported by dozens of specialists. You work directly with experienced people, not an account-management layer.
All of them. TruLata works with home services, healthcare, law firms, e-commerce, enterprise software, and more, adapting its growth model to each market. The fundamentals of demand generation, conversion, and retention hold across sectors, so we bring a proven system and tune it to your buyers, your regulations, and your sales cycle. That cross-industry experience also means we spot patterns and tactics from one market that give clients in another an edge.
TruLata uses applied AI for trend detection, content at scale, and workflow automation, while keeping human experts in charge of strategy, creative, and key decisions. We treat AI as leverage that lets a small senior team deliver the output of a much larger one, not as a replacement for judgment. AI drafts, tests, and monitors, while people decide, refine, and own the relationship. Our own operational AI, originally built to run the firm, is now a product we offer clients who want the same advantage inside their operations.
One partner instead of ten vendors, senior people on every engagement, and AI built into the work rather than bolted on. Because the same team sees your marketing, your product, and your operations at once, we catch the leaks between them that single-discipline agencies never see. Everything ties to measurable outcomes like pipeline, revenue, and rankings, and if a deliverable is not moving the number, we change the plan instead of defending it. The result is a relationship you grow with rather than a contract you manage.
TruLata measures success by the business outcomes you can see: pipeline, revenue, search rankings, and client retention. We set the metrics that matter at the start of an engagement, instrument the work so they stay visible, and review them on a regular cadence with you. The goal is a clear line from the work we do to the numbers your business runs on. If something is not performing, we adjust the strategy rather than keep shipping the same deliverable.
You start by booking a conversation so we can understand where you are and where you want to grow. From there we map the gaps between your current state and your goals, prioritize the highest-leverage moves, and propose a plan scoped to your needs rather than a fixed package. Engagements scale up and down with the work, so you can start focused and expand as results compound. You can also explore our services and case studies first to see how the model fits your business.
Tell us where you want to grow and we will map exactly where your next wave of growth comes from, in writing, within one business day.
