Founded in 2017, TruLata is a boutique growth firm that pairs senior human talent with applied AI to help businesses in every industry market, build, and scale.
We combine the creativity of a startup with the discipline of an established enterprise, then put applied AI underneath all of it.
TruLata started in 2017 with a simple conviction: most companies do not need ten vendors, they need one partner who can think, build, and execute. The typical growth stack is fragmented by default. A marketing agency owns the campaigns, a dev shop owns the website, a separate firm owns automation, and a consultant owns the strategy, and none of them own the outcome. That fragmentation is where momentum goes to die. So we built a firm around three capabilities that rarely live under one roof, all coordinated by the same senior team. We run marketing that compounds. We build custom software, automations, and AI agents that remove friction. And we offer the kind of senior consulting that turns a plan into measurable outcomes.
The thread through all of it is applied AI plus human judgment. AI handles the heavy lifting: predictive analytics, trend detection, content production at scale, and workflow automation that runs while you sleep. People handle the things that actually move a business: strategy, taste, relationships, and the calls that data alone cannot make. We treat AI as leverage rather than a replacement, which means a small senior team can deliver the output of a much larger shop without the overhead or the handoffs. Our own operational AI, originally built to run the firm itself, is now a product we offer to clients who want the same advantage inside their own operations.
We serve every industry, from home services and healthcare to law firms, e-commerce, and enterprise software. The 2026 reality is unforgiving: answer engines and AI search are eating zero-click traffic, first-party data is the new moat, automation is table stakes, and ad costs keep climbing. Growth-as-a-service is how we keep clients ahead of all of it without adding headcount. Engagements scale up and down with the work rather than locking you into a fixed roster, and because the same partner sees marketing, product, and operations at once, we catch the leaks between them that single-discipline vendors never see.
What that looks like in practice is one accountable relationship instead of a stack of invoices. We learn your business once, build the systems and the playbooks around it, and then keep them running and improving. When a campaign needs a landing page, the people who run the ads talk to the people who write the code. When the data says the message is wrong, the strategist who set the direction is in the same room. That is the difference between a vendor you manage and a partner who manages the outcome with you.
Boutique by design, senior by default, accountable to outcomes.
We work as an extension of your team, not a faceless vendor. You get tailored strategy, direct access to the senior people doing the work, and decisions made with your business and your context in mind. No account-management layer between you and the experts, and no playbook copied from someone else's company.
Applied AI gives us speed and scale, experienced humans give us strategy and craft, and the combination is faster and sharper than either alone. AI drafts, tests, and monitors. People decide, refine, and own the relationship. You get the throughput of automation with the judgment of a senior operator on every call.
Every engagement ties to outcomes you can see: pipeline, revenue, rankings, retention. We set the numbers that matter up front, instrument the work so they are visible, and review them on a steady cadence. If something is not moving the number, we change the plan rather than defend the deliverable.
The leadership behind TruLata, supported by dozens of designers, developers, content creators, and consultants.
Featured in Forbes, KTLA, State of the Union News, and DC News Now. Google Partner, BBB Accredited, and a Communicator Awards Award of Excellence winner.
From home services and healthcare to law, e-commerce, and enterprise software, our model adapts to any market. The fundamentals of demand, conversion, and retention hold across sectors, so we bring a proven system and tune it to your buyers, your regulations, and your sales cycle.
Earned coverage and authority building that gets our clients seen, cited, and remembered. In a world where answer engines reward authority, the brands that show up in the press and in the conversation are the ones that get recommended.
Communicator Award of Excellence, Google Partner status, and Forbes Business Council membership. These are independent signals that the work meets a professional standard, and that we operate inside the platforms and networks where modern growth happens.
You work with experienced people, not handed off to juniors. Senior judgment on every engagement, from the first strategy call to the day-to-day execution, so nothing important gets learned at your expense or lost in translation.
If you want one partner who can run your marketing, build your software, and advise your leadership, all powered by applied AI, that is exactly what TruLata was built to be. Consolidating that work under one team means fewer handoffs, faster decisions, and a single group that is accountable for the result instead of a single deliverable. You stop managing vendors and start managing growth.
Engagements start with a conversation about where you want to be, not a fixed package. We map the gaps between your current state and that goal, prioritize the moves with the most leverage, and stand up the systems to execute them. From there it is a steady rhythm of build, measure, and refine, with senior people accountable the whole way. Explore our services, see case studies, or book a discovery call and tell us where you want to grow.
TruLata is a growth-as-a-service firm that combines marketing, custom software and AI automation, and senior consulting under one partner. We pair applied AI with experienced humans to help businesses market, build, and scale. Instead of hiring separate agencies for each need, you get one accountable team that handles the whole growth stack. That coordination is what removes the handoffs and gaps where momentum usually gets lost.
TruLata was founded in 2017. It operates as a boutique firm that pairs the creativity of a startup with the professionalism of an established enterprise. Since the start, the conviction has been the same: most companies do not need ten vendors, they need one partner who can think, build, and execute. That model has grown into a senior team serving clients across every industry.
Trace Gordon is CEO and Founder, and Tiffany Corson Bednar is President. Trace is a serial entrepreneur with a background in business analytics, corporate law, and Harvard Business School executive education, and Tiffany brings more than a decade of experience scaling organizations through critical growth phases, including in regulated industries like healthcare. They lead a senior team of strategists, creatives, developers, and consultants, supported by dozens of specialists. You work directly with experienced people, not an account-management layer.
All of them. TruLata works with home services, healthcare, law firms, e-commerce, enterprise software, and more, adapting its growth model to each market. The fundamentals of demand generation, conversion, and retention hold across sectors, so we bring a proven system and tune it to your buyers, your regulations, and your sales cycle. That cross-industry experience also means we spot patterns and tactics from one market that give clients in another an edge.
TruLata uses applied AI for predictive analytics, trend detection, content at scale, and workflow automation, while keeping human experts in charge of strategy, creative, and key decisions. We treat AI as leverage that lets a small senior team deliver the output of a much larger one, not as a replacement for judgment. AI drafts, tests, and monitors, while people decide, refine, and own the relationship. Our own operational AI, originally built to run the firm, is now a product we offer clients who want the same advantage inside their operations.
One partner instead of ten vendors, senior people on every engagement, and AI built into the work rather than bolted on. Because the same team sees your marketing, your product, and your operations at once, we catch the leaks between them that single-discipline agencies never see. Everything ties to measurable outcomes like pipeline, revenue, and rankings, and if a deliverable is not moving the number, we change the plan instead of defending it. The result is a relationship you grow with rather than a contract you manage.
TruLata measures success by the business outcomes you can see: pipeline, revenue, search rankings, and client retention. We set the metrics that matter at the start of an engagement, instrument the work so they stay visible, and review them on a regular cadence with you. The goal is a clear line from the work we do to the numbers your business runs on. If something is not performing, we adjust the strategy rather than keep shipping the same deliverable.
You start by booking a discovery call so we can understand where you are and where you want to grow. From there we map the gaps between your current state and your goals, prioritize the highest-leverage moves, and propose a plan scoped to your needs rather than a fixed package. Engagements scale up and down with the work, so you can start focused and expand as results compound. You can also explore our services and case studies first to see how the model fits your business.
Book a discovery call and we will map exactly where your next wave of growth comes from.
Book a discovery call