Get leads you can count from paid search, and read every change in your own account.

What do I get from paid search that I am not getting now?

Leads you can count, and a record of who did what to get them. Where your website forms feed the lead sheet, each submission is appended to that sheet server-side and emailed to your team as it lands, and the Leads view reads the sheet newest first. Google's conversion count sits on the ads view beside it, so what Google says your spend bought and what your own forms recorded are one click apart, and where your forms feed the sheet a daily check raises it when leads land and Ads or GA4 recorded none.

Budgets and bids move within limits set with you. Budgets and bids in your ad account are changed by our team within the limits set for your engagement, and each change lands in your Google Ads account's own change history. You read it in your own console for as long as Google keeps it. The same morning watch sets our own writes aside and raises a material change made by anyone else to the team the same day, a recommendation Google applies on its own included.

The work is the work a paid-search team does: the keyword set, the campaign structure, the negatives, the copy, the bids and the budgets. What changes is where it reports: into the ads view of TruLata, on a screen you open, next to your leads, your search and your revenue. It is built for a business that sells a service, usually inside a territory, whether the owner runs the marketing or a marketer does. The campaigns and the daily checks run whether or not anyone had time, and one screen shows what the campaigns spent and what came back.

What runs on a schedule, and what waits for a person?

Every morning at 7:05 Eastern, a watch reads your Google Ads account's change history and its user list. It reads the user list directly because Google's change events do not log who was given access. It filters our own writes and routine noise first, then raises what is material. What is material reaches the team the same morning it appears.

Material means anything that moves money or access: a budget, a bid strategy, a targeting setting, a recommendation Google applies on its own, or a new user on the account. Each one is raised with the account it belongs to, the campaign it touched and the login that made it. So a setting switched on under any login is read the next morning rather than at the end of the month, and an address given access is caught from the user list the same way.

Two more jobs run whether anyone is at a desk. Where your forms feed the lead sheet, a lead watch at 7:20 Eastern runs five checks, loader, blind, ads blind, stalled and silent, across the sheet, GA4 and Ads. It sets the leads that actually landed against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day rather than at the end of the quarter. And a daily job sets the location option to presence on every campaign in every account under our manager account, so your ads serve to people physically in the area you target; it touches that one setting only.

What stays within limits is anything that spends money: a budget, a bid strategy, a negative, a new ad. The engine builds campaigns and creatives and publishes them through the platforms' APIs, with approval on the Creative view where you want it, and budgets and bids move within the limits set for your engagement, every change in your account's own change history. A request from the screen goes to your team as a logged ticket, and a keyword, category or targeting request is logged the same way and carried out by a person.

Which tier runs my ads?

Google Ads search is managed on all tiers. Meta ads are managed on Growth and Command. Social media management is on Command. Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command and the outbound engine on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is one flat monthly figure, month to month, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures as every other page on this site, and how it works covers setup.