Add the next location, truck or service line. Read each one on its own.

Can I grow without losing sight of which part is working?

Yes, and that is the outcome this service exists for. You add a second location, a second brand under the same owner, a new service line or more trucks across more towns, and each one is read on its own campaign rows and its own lead rows. Behind every TruLata is a per-client connection map, and it holds several accounts of each kind, one row per account. Each Google Ads account you map is one more row, confirmed by a person during setup, and its campaigns appear one row per campaign beside the first account's; TruLata reads one Google Analytics property and one Search Console site, and the Business Profile listing where one is connected. Google Ads totals on the screen sum every account mapped to TruLata, and the campaign rows beneath them are where one location's spend, conversions and cost per conversion are read on their own. The multi-location and multi-truck use case walks through the map from the owner's seat.

Headcount is one lever. This is the other. The routine work runs on a schedule whether anyone is at a desk, and a budget or bid change moves within the limits set for your engagement. Our team adds the program on top: reading your baselines in setup, setting the cadence, the keyword set and the target profile with you, deciding what to turn on next, and building the workflow between the tools you already run, on the same pattern, where one is needed.

It is built for a service business, one with a territory or several, a second brand or a national footprint, and it is offered nationally. If that is you, the next location is a campaign of its own in the Ads view, its own lead rows and a seat for its manager, on the screen you already open.

What runs on a schedule, and what still needs a person?

The scheduled work runs whether anyone is at a desk, and the ads change watch covers every Google Ads account in the map, not only the first. At 12:01am Central a fallback snapshot bakes for every client from one registry; a failed pull or a failed syntax check leaves the previous page up, whole. At 7:05am Eastern the ads change watch reads each mapped account's change history and user list, separates our own writes and routine noise from material changes by anyone else, and raises the material ones to the team the same day, so a setting switched on under any login, or a new address given access on any mapped account, is known the next morning.

At 7:20am Eastern, on an instance whose forms feed the lead sheet, a lead watch built for that instance runs five checks against Ads and GA4: loader, blind, ads blind, stalled and silent. It sets the leads that landed against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day rather than at the end of the quarter. Weekly, on Command, prospects are sourced to the target profile set with you. On Launch, Growth and Command, each topic passes a demand gate on real search volume before a word is written, and each piece is filed as a Google Doc in a Drive folder kept for your business.

A budget or bid change in your ads account moves within the limits set for your engagement and lands in your account's own change history. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Request a website, content, keyword, category or targeting change from the screen and it reaches the team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier do I need to scale on it?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Google Ads search is managed on all tiers. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, and a business with a manager per location needs a seat for each of them. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures.