Get found when a buyer searches, and named when an AI answers.
Search visibility and AI visibility are two views on TruLata. This service is the program that moves them, and you read the result on the same screen the work is measured on: the queries Search Console says you appeared for, your Google reviews, and which answers from ChatGPT, Gemini, Claude and Grok name your business.
What does this service get me?
A buyer who searches for what you do finds you, and a buyer who asks an AI engine hears your name. It is measured two ways on one screen. The search view reads the queries Search Console says you appeared for, the clicks those appearances earned, and your Google reviews. The AI visibility view asks ChatGPT, Gemini, Claude and Grok the questions your buyers type and reports which answers named you.
Ranking alone is not the outcome. A phrase can sit in the top ten and send nobody, and a position chart would call that a win. So the clicks column sits beside every position on the screen, and a position there is Search Console's average for the query rather than a rank tracker's guess. The program is judged on clicks, on leads counted from your own forms, and on answers that name you.
The service is the program run for you: technical fixes on your site, pages aimed at phrases with measured search volume, a Business Profile that agrees with your site, schema on your service pages, and content written to be quoted. It is built for a service business, whether it serves one territory or the whole country. Read the result yourself, or have our team run it on Command or the managed strategy retainer.
Ranking alone
- A phrase in the top ten that sends nobody
- A position chart that calls it a win
What the program is judged on
- Clicks, beside every position
- Leads counted from your own forms
- Answers from ChatGPT, Gemini, Claude and Grok that name you
What does TruLata show me for search and AI answers?
The queries people typed before they found you. Once your Search Console property is connected, the search view reads queries, impressions, clicks, average position and top pages, two to three days behind. The Top keywords table lists the ten queries that earned the most clicks in the last 30 days, each with its average position as Search Console reports it and a Volume column of Search Console impressions over the same 30 days. Your target keyword set, chosen with your team early in setup, sits on the Settings view, and the change against a prior window also sits on the Search performance table. Positions are Search Console's own averages, weighted by impressions, so each one describes real searches Google measured. The clicks column sits beside them, so a phrase that ranks and earns nothing reads as exactly that. Google's AI Overviews are measured here, through Search Console.
Reviews sit beside rankings. Where your Business Profile is connected, the search view reads your rating and reviews from Google, and listing performance comes through the same connection. GA4 adds sessions, sources, pages and key events, hours behind intraday. Every Google connection is a grant you give in your own console and can revoke there. The search visibility page walks through the view.
The AI visibility view asks the engines and reads the answers. Your team writes a set of questions during setup, worded the way a buyer types them, with no persona wrapped around them. Each run puts every question to ChatGPT, Gemini, Claude and Grok through its own API with web search on, because that is how a buyer's app answers. The score is the share of answers that named you out of the answers received, and the first 1,200 characters of every answer stay in the run record. A blank answer is recorded as a measurement error and leaves the denominator. The set is scored at baseline early in setup and re-run as the program moves, and the card carries the date of the run it shows. The AI visibility page shows the view; the glossary defines answer engine optimization and generative engine optimization.
Ranking alone is not the outcome.
What runs on a schedule, and what stays with a person?
New pages run on a schedule whether anyone is at a desk. Where the content engine runs for you, on Launch, Growth and Command, every topic passes a demand gate before a word is written: real search volume from Google's keyword planner through our Ads access, and the live top ten for the phrase. The dedupe reads the titles already on your site, the research step cites current sources, the piece opens with a direct answer of 40 to 60 words built to be quoted, and each is filed as a Google Doc in your Drive with its featured image. Auto-publish is a per-client setting: a piece goes to your site on the cadence, or it waits in your Drive awaiting approval. The content engine page covers the pipeline.
The screen keeps itself current. Your dashboard is rebaked every night at 12:01am Central, and a failed pull leaves the previous page up. When you open it, the page loads that snapshot and runs a fresh pull behind the request when the snapshot is older than five minutes. The Refresh button starts a pull, from 2 seconds to a little over 3 minutes, and every path through it ends in a reloaded page whose stamp says how old the data is.
The rest is judged work, and it stays with a person. Choosing the keyword set and the question set. Reading which phrases have impressions and no clicks, and which questions no engine answered with your name. Fixing the site and rewriting service pages. From the screen you can request a content, keyword, category or targeting change and a website change; each reaches your team as a logged ticket, and the engine's writes to your site and your ads account go through their APIs. That person is your team, or ours.
- Demand gateReal search volume from Google's keyword planner, and the live top ten for the phrase
- DedupeReads the titles already on your site
- ResearchCites current sources
- A direct answer first40 to 60 words, built to be quoted
- Filed in your DriveA Google Doc with its featured image, published on the cadence or awaiting approval
Content written to be quoted.
Can I see it before I talk to anyone?
Yes. Open the demo at demo.trulata.com. It opens with your name and email. It runs on a fictional company called Meridian, every number in it is illustrative, and it is the same engine code every client dashboard runs. Open the SEO view and click a keyword row: position, change and volume open in the detail. Then open the AEO / GEO view and read the score card and the question list, each marked cited or not.
Then hold it to the ceiling. Search Console runs two to three days behind. Volume on the keyword table is Search Console impressions over 30 days. Organic sessions come from GA4 and run hours behind. The AI view reports named or not named as of the run dated on the card: the Refresh button pulls fresh data for the dashboard, and the engines are re-run as the program moves.
Two guards behind the screen are worth knowing. A topic passes a demand gate on real search volume and on the live top ten before a word is written, so a page is aimed at a question people actually type. What a page earns is then read from clicks and from the leads your own forms took, not from where the phrase sat. The AI search visibility use case walks through the program from the owner's seat, and how it works lays out setup.
Which tier carries search and AI visibility?
Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The search view is on all tiers, and the AI visibility program is on all tiers. Google Ads search is managed on all tiers. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command, and the outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.
Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures as every other page on this site.
- Search viewall tiers
- AI visibility programall tiers
- Content engineLaunch, Growth and Command
- Commandadds the outbound engine, social media management and your full marketing team, always on
Can your team run the whole program for me?
Yes, two ways. Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement, so our team runs the program. The managed strategy retainer sits on top of any tier, scoped with you, and carries no number on this site. It puts strategy, optimization and the approvals on our side: the keyword set, the question set, what to change next and the content approvals. The managed page sets Command and the retainer side by side, and the pricing page lists the three published tiers.
Either way the record is the one you would keep yourself. Every request from the screen is logged, the content archive is Google Docs in your Drive that open without our software, our Google access is a manager invitation you can revoke, and the search and AI views measure our work with the same numbers they would measure yours.
TruLata is a marketing services firm, and this page is one service on the hub. The services overview lists the rest: paid search for the other half of the results page, content creation by our team, analytics and tracking, and websites for a rebuild. Trade pages such as plumbing companies, roofers and law firms show the same screen from a single trade's seat.
Run by our team, recorded as yours
- The keyword set
- The question set
- What to change next
- Content approvals
- Every request logged
- Content archive in your Drive
- Google access you can revoke
- Measured on the same views
What the search and AI views read.
| What | Where it comes from | How fresh |
|---|---|---|
| Queries, impressions, clicks, average position, top pages | Google Search Console, your property | 2 to 3 days behind, set by Google |
| Keyword positions and volume on your target set | Search Console average position, weighted by impressions, and 30-day impressions; real searches, as Google measured them | 2 to 3 days behind, set by Google |
| Reviews, rating, listing performance | Google Business Profile, through a manager invitation you can revoke | Read from Google through the Business Profile API |
| Sessions, sources, pages, key events | Google Analytics 4 | Hours behind intraday |
| AI answers naming you | ChatGPT, Gemini, Claude and Grok, each through its own API, web search on | As of the run dated on the card; baseline, then re-run as the program moves |
| Topic demand for new pages | Google's keyword planner through our Ads access, and the live top ten for the phrase | Checked before each piece is written |
| AI Overviews | Search Console, through the search view | 2 to 3 days behind, set by Google |
Positions are Search Console's own averages, two to three days behind. The AI engine score carries the date of the run it shows, re-run as the program moves. Phone calls count through your CRM today, and your inbox and your calendar stay private to you. Every number on the screen names the source it came from, and the header stamp says when it was pulled.
Questions, answered.
Is the search view a rank tracker?
Positions on the search view are Search Console's own averages for each phrase, weighted by impressions and released two to three days after the searches happen, so they describe real searches rather than a sampled check. The clicks sit beside them, so a phrase that ranks and earns nothing reads as exactly that.
Which AI engines do you measure, and how often?
ChatGPT, Gemini, Claude and Grok, each through its own API with web search on and the same question set. The set is scored at baseline in setup and re-run as the program moves, and the card shows the date of the run rather than promising a cadence. Google's AI Overviews are measured through the search view, because they are a search result.
What do I have to connect?
Manager invitations on your Search Console site, your Google Analytics property, your Google Ads account and your Business Profile listing, each granted in your own console and revocable there. Our team connects your site for publishing from the inside with access you grant during setup, so your part ends with the grant. We never ask for your account password.
Who writes the pages, and do I approve them?
The content engine researches and drafts them where your tier carries it, and auto-publish is a setting per account. With it off, every draft waits as a Google Doc in your Drive awaiting approval; with it on, a piece that passes its checks goes to your site on the cadence. Service pages and schema are written and rewritten by a person as part of the program.
Does this cover my Google Business Profile?
Yes. Once you add our Google account as a manager on the listing, the search view reads your rating, reviews and listing performance, and the program keeps the profile complete and consistent with your site, because the engines read it alongside the directories and the review sites. Reads and listing updates work through that manager role, which you can revoke in your own console.
Can your team run the whole program?
Yes. Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement, and the managed strategy retainer sits on top of any tier, scoped with you, with strategy, optimization and the approvals on our side. Every request is logged, the content archive stays in your Drive, and the same views measure our work.
See how it would run
for your business.
15 minutes with TruLata. We show you what your marketing brings in, what each lead costs, and what we would change first.
Book a demo or start a 7-day free trial
No card. It ends on its own after 7 days unless you add one. See pricing.
New here? See what TruLata is. Prefer to write? Send us the one thing you want to know.
Start here: AI marketing platform · AI marketing software · all-in-one marketing platform · marketing automation software · marketing software for small business.
- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.