Hand off the work. See what we change, in your own account.
Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement. What our team changes lands in your own Google Ads change history, sorted as ours, and the daily watch reads it at 7:05am Eastern.
What do I get with Command?
Command adds the outbound engine, social media management and your full marketing team, always on on top of every published tier. Our team runs the work, not you and not a previous agency. Reach the team from the dashboard or by email; every request is logged. Running the program, the cadence and the approvals, is the retainer, and it sits on top of any tier.
Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, each one a Member or an Admin. You read the same engine every client runs, and the numbers read the same whether our hands are on the account or yours; the next section shows why.
How do I see what your team changed?
Open your own Google Ads console and read the change history. Every change Google records to your campaigns is there under our login, and the daily change watch reads that history at 7:05am Eastern. The watch sorts each event by who made it: our own writes, routine noise, and material changes by anyone else. Our script writes file as routine and stay out of the morning post, with one exception: a script of ours that switches on AI Max or asset automation is raised that morning like anyone else's. A change one of our people makes at the keyboard, a budget, a bid strategy, network settings or a campaign status, is raised in that morning's watch, worded as ours and naming who; the change history in your console is the record you read. The history is Google's record, not ours. Read it in your own console for as long as Google keeps it, without asking us.
Access is read the same way. The watch reads your account's user list directly every day, because Google's change events do not log who was granted access. Our access is a manager invitation you issued; revoke it in your own console whenever you choose. We never ask for your account password.
One morning's watch, 7:05am ET
- Our script writesFiled as routine, kept in the record
- Our keyboard changesRaised that morning, worded as ours, naming who
- Google's routine churnSuppressed
- Material changes by anyone elseRaised to the team the same morning
- Your account's user listRead directly, every day
Our team runs the work, not you and not a previous agency.
What does Command cost?
Command is scoped per engagement, and the scope sets the figure. The figure depends on how many accounts we run, what you turn on and how much of the program we carry for you. Two businesses on Command can be two different engagements, so this page carries no number for it. The three tiers below it are published, identical on every page, and they are the bottom of the ladder.
We scope it with you and you get one flat monthly figure. Month to month, one number.
- How many accounts we runTwo businesses on Command can be two different engagements
- What you turn onThe scope sets the figure
- How much of the program we carryThe work that is ours and the work that stays yours
- One flat monthly figureMonth to month, one number
What does the managed strategy retainer do for me?
The retainer puts strategy, optimization and approvals on our side, on any tier, scoped with you. The engines your tier carries still source, draft and watch on their own. Our team does the judged work: releasing a prospect send where the engagement is set to review, approving a content piece, deciding what to change next. Where the queue is set to release on the engagement's schedule, it does, and every send is logged.
Without the retainer, that judgment is yours. Where your tier carries the outbound engine, the review-first queue releases on the setting for your engagement and the view shows what is waiting. Where it carries the content engine, your team approves each piece, or we set the engagement to auto-publish. On every tier, your team decides what to ask for. Same engines, same record, different hands at the gate. The retainer is not Command: Command is the tier that adds the outbound engine, social media management and your full marketing team, always on; the retainer adds strategy and approvals to any tier. We settle which you need, or both, when we scope.
Without the retainer
- The judgment is yours
- The review-first queue releases on your engagement's setting
- Your team approves each content piece
With the retainer
- Strategy, optimization and approvals on our side
- The engines your tier carries run unchanged
- Scoped with you, month to month
How do I hold your team accountable?
Two records run whether anyone remembers to check or not. The first is the review-first queue. Prospect emails leave it when a person releases them, or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Budget and bid strategy changes are made within the limits set for your engagement, and each one sits in the account's change history with who made it and when. On a managed engagement that person is ours, and the same records are kept. Sourcing, drafting and watching run on a schedule; budget decisions run within the limits set for your engagement and carry a name.
The second is the daily watches. The ads change watch reads your account's change history at 7:05am Eastern and raises material changes the same morning, including a recommendation Google applies by itself and any change to who has access. The lead watch runs at 7:20am Eastern on an instance whose forms feed the sheet and compares the leads your site recorded against what Ads and GA4 counted. A dead tag surfaces the next morning, not at the end of the quarter.
Your requests go through the same door. Ask for a website change, a new topic, a keyword or a targeting change from inside the screen and it lands with the team, logged. A request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. The change carries a name, and the record says so. Underneath it, the nightly bake at 12:01am Central keeps a page on screen even when a pull fails, so a stale morning shows as stale, with a page to read.
What runs against a managed account
- Review-first queueLogged with the draft, the mailbox and the time
- Ads change watchOur own changes sorted as ours, kept in the record
- Lead watchSheet against Ads and GA4, where forms feed the sheet
- Your requestsTo the team, logged, with a ticket number
- Nightly bakeThere is always a page to read
Two records run whether anyone remembers to check or not.
What do I keep if I stop?
You keep the account, the history, the content and the leads. Stop at any month boundary; month to month is the term on every tier and on the retainer. Drop the retainer and approvals return to your team; the engines, the record and the tier stay as they were. Leave Command and what it adds, the outbound engine, social media management and your full marketing team, always on, stops. Leave altogether and you revoke our manager access in your own Google console. The change history of what we did stays in your account for as long as Google keeps it, because it was always there. The content we published stays on your site. Where your forms feed a lead sheet, the sheet stays where it is.
Weigh this against an agency retainer or a hire on mechanism: who does the work, what you can see while they do it, and what happens to the data when they stop. The agency comparison and the in-house comparison walk through both.
What ends
- Command and what it adds
- The retainer's approvals, back to your team
- Our manager access, revoked in your consoles
What you keep
- The account and its history
- The content, as Google Docs in your Drive
- The leads, in the sheet your site writes
Your team at the gate, or ours.
| Work | Self-supervised, your team at the gate | Managed |
|---|---|---|
| Prospect sends | Leave the review-first queue when a person releases them or on the schedule set for the engagement; each send logged with the draft, the mailbox and the time | Retainer: our team owns the queue and the switch; each send logged the same way |
| Content | Your team approves, or the engagement is set to auto-publish | Retainer: our team runs the cadence and the approvals |
| Google Ads search | On all tiers, managed by our team; our changes sit in the history the watch reads | Same record; what Command adds, the outbound engine, social media management and your full marketing team, always on, runs alongside it |
| Strategy and plan | Yours, with the screen to read from | Retainer: strategy and optimization from our team, scoped with you |
| Requests from the screen | To your TruLata team, logged | Same door, same log |
| Daily watches | Ads change watch 7:05am ET; lead watch 7:20am ET on an instance whose forms feed the sheet | Same watches; our own changes sorted as ours and kept in the record |
| Price | Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement | Command scoped per engagement; the managed strategy retainer scoped with you |
What our team changes sits in your own account, in the history Google keeps, under our login and open in your console.
Questions, answered.
Is Command the same as the managed strategy retainer?
They are two different things. Command is a tier, scoped per engagement: the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings, support tickets, the content engine, Meta ads, the outbound engine, social media management and your full marketing team, always on, with the seats your tier carries: three on Starter, three on Launch, ten on Growth and unlimited on Command. The retainer is an add-on to any tier, scoped with you, that puts strategy, optimization and approvals on our side.
Can I see what your team changed in my ads account?
Yes, in your own Google Ads console. What we change in your campaigns is in the account's change history under our login, and the daily watch reads that history at 7:05am Eastern. Who has access is read separately, from the account's user list, because Google's change events do not log it.
Why is there no price for Command on the site?
Command is scoped per engagement, and the scope sets the figure. You get one flat monthly figure, month to month, with the whole scope inside it.
Do you send email or spend money on your own when you manage the account?
Within the limits you set, with a record. Budget and bid strategy changes stay within the limits set for every engagement, and they sit in your account's change history with who made them. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. On a managed engagement our team owns that queue.
Can I add the retainer to Starter?
Yes. It sits on top of any tier. Whatever your tier carries stays the same; the judgment moves to our team. Which tier carries the outbound engine and which carries the content engine is on <a href="/product/pricing">the pricing page</a>.
What happens if I drop the retainer or leave Command?
You stop at a month boundary. Approvals return to your team, you revoke our manager access in your own console, the change history stays in your account and the published content stays on your site.
See it running
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The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.