Flat monthly. Month to month. Nothing metered behind it.
Three tiers carry a published number. The fourth, Command, is an engagement we scope with you after you have seen the product run on your accounts, so it is quoted with you rather than printed as a rate card.
Three published tiers. Command is scoped with you.
Flat monthly, month to month, no setup fee. Everything in a tier is included in the number, and the number is the whole bill.
Website builder
Just need a website? Build it yourself, free, with no card.
Starter
Search, AI answers, managed Google Ads, every lead counted
- Live analytics
- Search visibility
- AI search visibility
- Google Ads management
- See all 8 features
3 dashboard seats
Start with StarterLaunch
Add content that publishes on your cadence
- Everything in Starter
- Content engine
3 dashboard seats
Start with LaunchGrowth
Add Meta ads beside your search ads
- Everything in Launch
- Meta ads management
10 dashboard seats
Start with GrowthCommand
Add outbound, social media management and the full team, always on
- Everything in Growth
- Outbound engine
- Social media management
- Full marketing team, always on
Unlimited dashboard seats
Talk to usFlat monthly, one number. An annual commitment takes twenty percent off the monthly.
What each tier includes.
The same ladder the signup page and the demo read.
Scroll sideways to compare.
| Feature | Starter$400 / mo | Launch$650 / mo | Growth$1,200 / mo | CommandScoped with you |
|---|---|---|---|---|
| TruLata dashboardLive when you open it, never a monthly PDF | ||||
| Live analyticsGA4, Search Console and attribution on one screen | ||||
| Lead ledgerEvery lead, its source and what it became | ||||
| Search visibilityRankings, queries and reviews, tracked | ||||
| AI search visibilityMeasured across ChatGPT, Gemini, Claude and Grok | ||||
| Google Ads managementSearch campaigns run for you, every change watched daily | ||||
| Assistant and briefingsDaily briefings built from your own numbers | ||||
| SupportTickets by email or from the dashboard | ||||
| Content engineArticles researched, drafted and published on your cadence | ||||
| Meta ads managementFacebook and Instagram campaigns run alongside search | ||||
| Outbound engineProspects sourced weekly, review-first queue, every send logged | ||||
| Social media managementPosts created and published for your approval | ||||
| Full marketing team, always onOur team runs the whole program | ||||
| Dashboard seats | 3 | 3 | 10 | Unlimited |
What does the monthly number cover?
Everything listed in the tier, with no usage bill behind it. Starter already carries TruLata, full analytics, search visibility, the AI visibility program and managed Google Ads search. Launch adds the content engine. Growth adds Meta ads. Command is all in: the outbound engine, social media management and your full digital marketing team, always on. Content pieces, prospects sourced, questions scored and refreshes are inside the number. If a tier says a thing is included, it is included without a meter.
Inside the number
- Content pieces
- Prospects sourced
- Questions scored
- Refreshes
- No usage bill behind it
- Month to month
What happens in setup?
What makes the screen real: the manager invitations and connections, the per-client map, the first pull, the answer-engine baseline, the keyword set, the target profile and the first outbound list, the content cadence, the ads watch on your account. The first month starts it, with no separate fee, and an annual commitment takes twenty percent off the monthly.
- AccessManager invitations and connections, and the per-client map
- First pullThe answer-engine baseline and the keyword set
- TargetsThe target profile and the first outbound list
- RunningThe content cadence and the ads watch on your account
Why does Command not have a price on this page?
Because it is scoped per engagement. Command is our team running your ads account, managing the program and being the named people you talk to, and what that costs depends on what you turn on and how many accounts it covers. A number on this page would be a rate card for something that is quoted, and it would land before you have watched the product work on your own numbers. So the order is: see it run, then scope it. We say the number in the demo, and people there have already decided they are interested.
So the order is: see it run, then scope it.
Can I add strategy on top of a tier?
Yes. A managed strategy retainer sits on top of any tier, scoped with you: a named strategist, a plan, and the judged work that the engines hand to a person. Out-of-scope work is quoted rather than metered.
A tier on its own
- The engines source, draft and watch
- The judged work stays with your team
A tier with the retainer
- A named strategist and a plan
- The judged work the engines hand to a person
- Out-of-scope work quoted, never metered
What happens if I stop?
You stop. Month to month means the next month is not billed. You revoke our manager access in your own Google consoles, your seat list is emptied, and the Drive folder of content is yours. The archive was written to your Drive as it was made, so it is already yours the day you stop.
The day you stop
- Not billedMonth to month means you stop
- Our manager access revokedBy you, in each Google console
- EmptiedNo sign-in link works
- Already yoursEvery piece was written there as it was made
The numbers, in one table.
| What | Where it comes from | How fresh |
|---|---|---|
| Starter | $400 a month | TruLata, full analytics, search visibility, the AI visibility program and managed Google Ads search, 3 seats |
| Launch | $650 a month | Adds content engine, 3 dashboard seats |
| Growth | $1,200 a month | Adds meta ads, 10 dashboard seats |
| Command | Scoped per engagement | Adds outbound engine, social media management, full marketing team, always on, unlimited dashboard seats |
| Site builder | Free to build; $49 a month or $468 a year to go live | Want us to build it? Get in touch |
| Managed strategy | Add-on on any tier, scoped with you | A strategist and a plan on top of the software; talk to us |
| Annual commitment | 20 percent off the monthly | Paid yearly instead of monthly |
The price on this page is the price on your invoice: flat, month to month, nothing metered behind it. Command and the managed strategy retainer are scoped with you, so they carry no number here.
Questions, answered.
Is there a contract?
Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.
Is anything metered?
Content, prospects, scoring runs and refreshes are all inside the number for your tier.
Why is there no price for Command?
It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.
Is there a setup fee?
The first month is the whole of it. You pay the first month and setup on your own accounts starts.
Can I change tiers?
Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.
Do I need TruLata to get a website?
No. The site builder stands on its own: building is free, going live is $49 a month or $468 a year, and if you would rather we build it for you, get in touch.
What do I keep if I leave?
Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Open the live demo See pricing
New here? See what TruLata is. Prefer to write? Send us the one thing you want to know.
Start here: AI marketing platform · AI marketing software · all-in-one marketing platform · marketing automation software · marketing software for small business.
- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.