AI marketing software that runs the routine, so you keep the decisions.
TruLata is an AI marketing platform for service businesses. Our team connects your accounts once. The page pulls live numbers when you open it, the engines run on a schedule whether anyone is at a desk, and every budget and bid change stays within the limits set for your engagement and lands in your account's own change history.
What does AI marketing software actually do?
AI marketing software reads the accounts your marketing already runs on, runs the routine work on a schedule and keeps a person at the steps that need judgement. That is the whole definition. Measure anything sold under the name against those three parts: what it reads, what it runs, and where it stops.
It reads. Analytics, Search Console, Google Ads, your Business Profile, your CRM, Stripe, your booking platform, your email campaign platform and your website forms each hold a number you would otherwise ask someone for. The software reads them with access you grant and puts them on one screen with the time they were pulled.
It runs. Sourcing prospects, researching and drafting content, reading an ad account's change history every morning, comparing your lead sheet with what the ad platform counted: this work is routine and it repeats, so it runs on a schedule whether anyone is at a desk.
It stays inside limits. A budget or bid change in an ad account is made within the limits set for your engagement and lands in your account's own change history, and a named account is always reviewed by a person before an opener leaves. The limits are the signature: the engine works inside them, and your own record shows every move.
- ReadsYour accounts, with access you grant
- RunsEngines on a schedule, whether anyone is at a desk
- Stays inside limitsBudgets and bids within your engagement's limits; named accounts reviewed by a person
- ShowsOne screen, stamped with the pull time
The limits are the signature.
What should I look for before I subscribe?
Live data with a stated freshness. Ask when each number was last pulled and how far behind its source runs. A page without that answer is a report with a nicer font. On TruLata a stamp beside the page title gives the time of the last pull, and the ceiling is per source: your CRM, Stripe, your booking platform, website leads and email statistics are live; Google Ads and GA4 lag by hours; Search Console runs two to three days behind.
A lead ledger you own. Count a lead from your own form, written to a record on the server as it lands, rather than from an ad platform's estimate. A browser tag can stop counting while your forms keep working, and the ad platform then reports a collapse that did not happen. Ask what runs on the morning the two counts disagree: here the leads that landed are read against the conversions Google counted, every day, so a dead tag is flagged the next morning. The sheet your forms write to is the count that holds when a tag goes quiet.
Review-first sending. Ask where an outbound email sits before it leaves and whether every send is logged. Here, prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.
One screen, and a short list of what writes from it. Every data view on TruLata names its source and its window. What writes from the screen is short: a lead outcome writes to the lead record; a website change request and a content, keyword, category or targeting request go to your team as logged tickets. The engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.
Ask any vendor
- When was this number pulled?
- Where is a lead counted?
- Where does an email wait before it leaves?
- What writes from the screen?
The answers here
- A stamp beside the title on every page
- Your own forms, written server-side
- A review-first queue, every send logged
- A short list, each one logged
What does TruLata read, and where do I see it?
The accounts your marketing runs on, read into the views below, each view naming its source. Open the Overview and read the headline numbers set up for your business, each card naming its window, with the pipeline funnel under them; click a card and a detail panel opens for that number.
Leads reads the sheet your own forms append to, newest first. Search visibility shows the queries Google showed you for, the clicks each earned and your average position, all from Search Console, so a position is Search Console's average for that query, not a daily ranking check. AI visibility asks ChatGPT, Gemini, Claude and Grok the questions your buyers type, each through its own API, and reports which answers named you. A blank answer is recorded as a measurement error and leaves the denominator.
Google Ads shows spend, conversions and cost per conversion by campaign. Revenue reads Stripe live, read only. Jobs reads your CRM or booking platform where the business runs on it, and appears once that is connected. Email reads your campaign statistics live where you send through ActiveCampaign, Mailchimp, Klaviyo, HubSpot or another platform with an API. Analytics reads GA4 sessions, sources, pages and key events, hours behind intraday. Social reads page metrics where Meta is connected, on Meta's schedule.
Every Google connection is a grant you give from your own console and can revoke there on the day you choose. We never ask for a client's account password. Our team connects your CRM, Stripe, your booking platform, your email platform and your forms from the inside with access you grant during setup, so your part ends with the grant, and a system we have yet to connect is connected the same way. The integrations page lists each account, what it reads and how fresh it is.
Your accounts, one screen
- GA4, hours behind intraday
- Search Console, 2 to 3 days behind
- Google Ads, hours behind
- Business Profile
- Your CRM, live
- Stripe, live, read only
- Website forms, live
- Overview
- Leads
- Search
- Google Ads
- Revenue
It reads. It runs. It stays inside limits.
What runs on a schedule, and what waits for a person?
Sourcing and content run on their own. Every week, on Command, the outbound engine sources prospects to your target profile and finds a deliverable address for each, or routes the prospect to a contact-form path. On Launch, Growth and Command, the content engine moves each piece from queued to researching to writing to draft, then to posted or rejected. A topic passes a demand gate on real search volume and on who already holds the live top ten before a word is written. Each piece cites current sources, is filed as a Google Doc in your Drive and carries a generated featured image.
Two watches run every morning. At 7:05am Eastern the ads change watch reads the change history and the user list of every Ads account mapped to a client, separates our own writes and Google's routine churn from material changes by anyone else, and raises those to the team. A setting switched on under any login, or a new address given access, reaches the team the next morning. At 7:20am Eastern, on an instance whose forms feed the sheet, a lead watch runs five named checks against Ads and GA4: loader, blind, ads blind, stalled and silent.
The page itself runs on a schedule too. At 12:01am Central a fallback snapshot bakes for every client from one registry, and a failed pull or a failed syntax check leaves the previous page up, so the page always opens with yesterday's numbers at the least. The answer-engine score is measured at baseline during setup and re-run as the program moves. Google AI Overviews are measured through the search view, not the answer-engine view.
Judged work waits for a person. Budget and bid changes in ad accounts are made within the limits set for your engagement and land in your account's own change history. Named accounts are always reviewed by a person. Whether a content piece publishes on its own or waits for approval is a setting you choose. A request you send from the screen is logged and reaches your team, and a person makes the change.
Who is this AI marketing platform built for?
A service business. You sell a service, with a territory typical and a multi-location or national business fitting the same way. Whoever runs the marketing gets the same screen: an owner or a manager who carries it on the side, or a marketer who wants more reach. The pages under use cases and industries walk through the businesses we see most.
It fits the owner who runs the marketing: one screen instead of a stack of logins, and a stamp that says how old what you are reading is. It fits the business that pays for ads and has yet to read its own account: the change watch reads your change history and your user list every morning, and it reads the user list directly because Google logs no change event when someone is granted access. It fits the business whose forms produce leads the ad platform does not count: the Leads view reads your own sheet, and the lead watch compares it with Ads and GA4.
TruLata also sells marketing, software and consulting services. Subscribe to the software on a published tier, or hand the work to our team, and the screen, the stamp and the write paths are the same either way. The managed page covers the hand-off.
What does it cost, and how do I see it first?
Three tiers carry a published number; the fourth, Command, is scoped per engagement and carries no number on this site. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Every published tier is month to month with nothing metered, and an annual commitment takes 20 percent off the monthly.
Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on. A managed strategy add-on is available on any tier and is scoped with you. The pricing page carries the same figures.
See it before you pay for any of it. demo.trulata.com has your name and email in front of it, runs on a fictional company with every number illustrative, and is the same engine code every client runs. Then read the setup page for what happens in setup: access first; the first pull, baselines, keyword set and ads watch early in setup; the content cadence, ads reports and email flows later in setup.
Before you subscribe
- Open the demodemo.trulata.com, with your name and email
- Pick a published tierMonth to month, nothing metered
- Setup on your own accountsAccess first, then the first pull
What to look for, and what ours does.
| Look for | On TruLata | How fresh |
|---|---|---|
| Live data with a stated freshness | A stamp beside the page title gives the time of the last pull; Refresh pulls every source again and ends in a reloaded page whose stamp says how old the data is | Live on open; a snapshot older than 5 minutes is pulled behind the request |
| A lead ledger you own | Your form handler appends each submission to a lead sheet on the server and emails your team; the Leads view reads it newest first | Live; the Leads view reads the sheet each time you open it |
| Review-first sending | Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged | Sourcing weekly; every send logged with the draft, the mailbox and the time |
| Someone reading the ad account | The ads change watch reads the change history and the user list of every mapped account and raises material changes to the team | Daily, 7:05am Eastern |
| Content aimed at a real search | A demand gate on real search volume and the live top ten; each piece cites current sources and is filed as a Google Doc in your Drive | On your cadence; approval optional |
| Judged steps | Budget and bid changes within the limits set for your engagement; named accounts reviewed by a person | Every time |
| One screen, a short list of writes | A lead outcome writes to the lead record; website, content, keyword, category and targeting requests go to your team, logged; the engine's writes to your ads and your site go through each platform's API | Logged as sent |
Every page carries the time its numbers were last pulled, and the ceiling is per source: your CRM, Stripe, your booking platform, website leads and email statistics are live, Google Ads and GA4 lag by hours, and Search Console runs two to three days behind. A phone lead counts only when your CRM records it.
Questions, answered.
What is AI marketing software?
Software that reads the accounts your marketing runs on, runs the routine work on a schedule and keeps a person at the judged steps. On TruLata that means your accounts read with access you grant, engines that source prospects weekly, draft content on your cadence and read your ad account every morning, and every budget and bid change inside the limits set for your engagement.
Is TruLata an AI marketing platform or an agency?
Both are available. TruLata is software you subscribe to on a published tier, month to month. TruLata also sells marketing, software and consulting services, and Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement. What our team changes lands in your own accounts, and the same screen shows it.
Does anything spend money or send email on its own?
Budget and bid changes in ad accounts are made within the limits set for your engagement and land in your account's own change history. Stripe is read only. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged.
How fresh are the numbers?
Per source, and the page says so. Your CRM, Stripe, your booking platform, website leads and email statistics are live. Google Ads and GA4 lag by hours. Search Console runs two to three days behind. A stamp beside the page title gives the time of the last pull, and when you open the page a snapshot older than five minutes is pulled again behind the request.
Do I have to connect anything myself?
The Google invitations. You send manager invitations from your own Google consoles for Analytics, Search Console, Ads and Business Profile, and our team connects your CRM, Stripe, your booking platform, your email campaign platform and your website forms from the inside with access you grant during setup, so your part ends with the grant. We never ask for an account password.
What does it cost?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Month to month, nothing metered, an annual commitment takes 20 percent off the monthly. A managed strategy add-on is available on any tier and is scoped with you.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Open the live demo See pricing
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.