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212 articles on every tab, every setting and every integration, written from the product itself.

Popular:Connect Google Analytics, Search Console and Google AdsInvite your teamSend your website's form to the Leads tabAdd a call tracking number for a campaignApprove, dismiss or retry an articleGo live on your own web addressCancel your planMake, copy or revoke an API key

Your dashboard

Every tab, how fresh each number is, and what to do when a tab looks different.

Content and social

Articles from idea to published, and social posts on your terms.

Outbound and email

New prospects sourced to your profile, and your email platform read.

Every article

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Create your TruLata accountSign up at login.trulata.com/signup, start the 7 day free trial with no card or buy a plan, and get your sign-in link by email.Getting startedSign in to your dashboardSign in at login.trulata.com with your work email. A single use link arrives by email, good for 15 minutes. There is no password.Getting startedConnect Google Analytics, Search Console and Google AdsSign in with Google from Integrations, approve read only access, and TruLata picks your Analytics, Search Console and Ads accounts.Getting startedGive TruLata access to Google without signing inAdd addy@trulata.com as a Viewer in Analytics and Restricted user in Search Console, and accept our link request in Google Ads.Getting startedChoose which Analytics, Search Console and Ads accounts your dashboard readsTruLata picks your Google accounts for you. Change the GA4 property, Search Console site or Ads account on Integrations and press Save.Getting startedTell TruLata about your business in SettingsFill in About your business on Settings: your website, what you do, where, for whom, how you sound and the searches you want to win.Getting startedInvite your teamGive each person their own seat: open Team, type their work email, pick Member or Admin and press Invite member.Getting startedBook your kickoff callPick a 30 minute Google Meet with our team. We connect your accounts with you and set up what TruLata does for you first.Getting startedUse the Get set up checklistThe Get set up card on your Overview lists your first steps, counts what is done, and opens the tab for each step you click.Getting startedWhat to expect in your first weekTabs fill as each source connects. Your first AI visibility result lands within the hour, and a briefing is written each morning.Getting startedFind your way around the menuHow the left-hand menu is grouped, what each group holds, and how to open or close a group.Your dashboardRead the Overview tabWhat your marketing brought in against what it cost: headline cards, today's briefing, goals, your pipeline and one tile per channel.Your dashboardThe Home tab: what it cost, what it made and what needs youHome is an opt-in front page with three cards: cost against results for 30 days, the work done this week, and what needs you.Your dashboardSee your revenue on the Revenue tabConnect your own Stripe or QuickBooks Online, read only, to see what you collected, recurring revenue, open invoices and top customers.Your dashboardRead the Analytics tabYour Google Analytics 4 numbers: sessions, users, pageviews, where visitors came from, top pages and the key events they triggered.Your dashboardRead the Jobs tabEvery job in your CRM or booking platform, read live: open jobs, booked value, wins this month, win rate and where each job came from.Your dashboardHow fresh your numbers are, and what Refresh doesThe stamp beside the title says when your data was pulled. Opening the page refreshes it, and Refresh pulls every source now.Your dashboardExport a tab to CSVPress Export in the top bar to download the tab you are on as a CSV file that matches what is on your screen.Your dashboardWhy a tab is missing, dimmed or emptyA tab waits for its source, comes with a higher plan, or sits in a closed menu group. Here is how to tell which, and what to do.Your dashboardWhat the messages on your dashboard meanPlain answers for Heads up, Earlier numbers, We could not load, Could not read and the other notes your dashboard can show.Your dashboardSend your website's form to the Leads tabPoint your own website's contact form at TruLata so every message lands on the Leads tab, with the page it came from.Leads and callsForward website form emails from Gmail to LeadsUse a Gmail filter to forward your website's form notification emails to a private TruLata address, so each one becomes a lead.Leads and callsBring leads in from your CRM, Angi, Thumbtack and other toolsConnect GoHighLevel, HubSpot, Pipedrive, Insightly and other lead sources so their new leads arrive on the Leads tab with their source.Leads and callsRead, search and filter the Leads tabWhat each column on the Leads tab means, how to search and filter the list, and how to open a lead's full details.Leads and callsSee where each lead came fromHow TruLata records the source of every lead, what the Came from column means and how to see the leads from one channel.Leads and callsGet an email for every new leadWho gets the new-lead email, what it contains, which leads send one and why you might not see it.Leads and callsAdd a call tracking number for a campaignGet a TruLata phone number for each campaign so every call, answered or missed, lands on the Leads tab with the campaign's name.Leads and callsChange or remove a call tracking numberSend a tracking number's calls to a different phone, or remove a number you no longer use.Leads and callsBring your CallRail calls onto the Leads tabConnect CallRail with an API key so every tracked call arrives on the Leads tab with its source, answered or missed.Leads and callsMark a lead as contacted, quoted, won or lostRecord what happened to each lead from its row on the Leads tab, add a reason when one is lost, and see which leads are still waiting.Leads and callsMark spam and messages that are not real leadsRemove spam from your lead list in one click, flag existing customers or wrong numbers as not a lead, and undo a mark.Leads and callsArchive old leads and bring them backTake a past lead off your Leads list without deleting it, and find archived leads again.Leads and callsThe morning lead check: is your form and tracking working?Every morning at 7:20 Eastern, TruLata checks your form's leads against Google Analytics and Google Ads. Here is what each check means.Leads and callsExport your leads to a CSV or Google SheetsDownload the Leads tab as a CSV, or send every lead with its outcome to a new Google Sheet in your own Drive.Leads and callsReply to a lead from your own OutlookWhere Outlook sending is switched on, answer a lead from the Leads tab and the email leaves from your own Outlook mailbox.Leads and callsConnect your Google Ads accountLink Google Ads to TruLata with your customer id, or by signing in with Google, so the Google Ads tab shows your campaigns.AdsRead the Google Ads tabWhat the cards and campaign table on the Google Ads tab show, how to open a campaign's detail and how fresh the numbers are.AdsWork out what each lead from your ads costHow cost per conversion is calculated on the ads tabs, when it equals your cost per lead, and how to check it against your real leads.AdsWatching your ads: the daily Google Ads checkWhat the Watching your ads card on the Google Ads tab checks each day, what each finding means and what to do about it.AdsSee who changed your Google Ads accountEvery morning at 7:05 Eastern, TruLata reads your Google Ads change history, user list, conversion settings and Google's automatic changes.AdsStop paying for searches that do not bring customersHow negative keywords block wasted Google Ads searches, where to see how many were added, and what you can do on a self-serve account.AdsPause a Google Ads campaign that spends with no conversionsSet a rule in Settings so TruLata pauses a Google Ads campaign that spends past your limit in 30 days without a single conversion.AdsPause a campaign or change a budget with Ask TruLataAsk TruLata to pause a Google Ads campaign, turn one on or change its daily budget. It confirms with you first and every change is logged.AdsConnect your Meta (Facebook and Instagram) ad accountEnter your Meta ad account id on the Meta Ads tab, then approve TruLata's request once in Meta Business Settings.AdsRead the Meta Ads tabWhat the Meta Ads tab shows once your ad account is connected: the daily check, 30 day totals, the last 7 days and your campaigns.AdsApprove, change or stop an ad on the Creative tabWhere we run paid social creative for you, review each ad draft on the Creative tab and approve it, ask for changes or stop it.AdsConnect your ChatGPT Ads accountCreate an API key in ChatGPT Ads Manager and paste it into TruLata to see your ChatGPT ads beside Google and Meta.AdsRead the ChatGPT Ads tabWhat the ChatGPT Ads tab shows: OpenAI's review of your account, spend, clicks, conversions and cost per conversion by campaign.AdsConnect Google Search ConsoleGive TruLata Restricted access in Search Console, or sign in with Google, so the SEO tab shows the searches your site appears for.Search and AI visibilityRead the SEO tab: keywords, positions and volumeWhat the SEO tab shows: the searches Google shows your site for, your average position, and the cards for reviews, your listing and AI Overviews.Search and AI visibilityTell TruLata which searches you want to winList the searches that matter to your business in Settings. They drive your AI Overviews check and the topics your content is written around.Search and AI visibilitySee your Google reviews and which still need a replyThe Google reviews card on the SEO tab shows your rating, review count and newest reviews, and flags the ones you have not answered.Search and AI visibilityConnect your Google Business ProfileAdd TruLata's access address as a Manager on your Google listing and paste its Maps link, so calls, clicks and views show on the SEO tab.Search and AI visibilityRead your Google Business Profile calls, clicks and viewsWhat the Google Business Profile card shows: calls, website clicks, direction requests and views on Maps and Search over the last 28 days.Search and AI visibilityCheck whether Google's AI Overviews cite your websiteEvery week TruLata runs your searches on Google and records whether an AI Overview appeared and whether it cited your site.Search and AI visibilityYour AI visibility score on the AEO / GEO tabHow TruLata measures whether ChatGPT, Gemini, Claude and six other AI assistants name your business, and how to read the score.Search and AI visibilityWhich questions AI assistants name you forRead the question list on the AEO / GEO tab: which buyer questions name your business, how many assistants did, and where the questions come from.Search and AI visibilityWho AI names instead of you, and what to publish nextTurn the questions AI assistants do not name you for into a list of pages and posts to write.Search and AI visibilityWhen AI visibility and search numbers updateHow often the AI visibility score, AI Overviews, Search Console and Business Profile numbers are measured, and why each lags as it does.Search and AI visibilityFind your way around the Content tabWhat the Content tab shows: your monthly article schedule, this month's counts and a card for every article from idea to published.Content and socialWhat each article status meansQueued, Researching, Writing, Draft, Approved, In review, Published and Stopped: what is happening and what you can do at each one.Content and socialChange how many articles you get each monthPick from 1 to 8 blog posts a month on the Content tab. The engine queues them on the 1st of each month.Content and socialAsk for an article on a subjectStart an extra article today, on a subject you choose or one the engine picks. It shows up as a draft in about 15 minutes.Content and socialApprove, dismiss or retry an articleRead a draft on the Content tab, then approve it to publish, dismiss it, or try a stopped piece again.Content and socialEdit or copy an article before it publishesChange an article's title or text on the Content tab, or copy it to use somewhere else.Content and socialLet articles publish without your approvalTurn on auto-publish in Settings so articles that pass their checks go to your site without waiting for you.Content and socialConnect your website so articles publishConnect WordPress, Webflow or Shopify on Integrations so approved articles publish to your site with their photograph.Content and socialFind the Google Doc of each articleEvery article is filed as a Google Doc. Open one from its card, open the whole folder from the Account tab, or share it.Content and socialFind your way around the Social tabWhat the Social tab shows: your connected accounts, last week's numbers by platform, and every post coming up or published.Content and socialConnect your social accountsConnect Facebook, Instagram, LinkedIn, Google Business Profile, TikTok or YouTube so their numbers and posts show on the Social tab.Content and socialApprove social posts before they go outChoose whether the posts TruLata creates for you go out on schedule or wait for your approval.Content and socialWhat the social numbers mean, and how fresh they areFollowers gained, impressions, reach and engagement on the Social tab, how each is counted and when it was last read.Content and socialWhat the Outbound tab doesThe outbound engine finds businesses that fit your customer profile every week, drafts an opener for each and logs every send and reply.Outbound and emailDescribe your ideal customer for outboundSee and change the target profile outbound works from: titles, industries, company sizes and region, plus named accounts and voice.Outbound and emailPause or resume outboundStop outbound emails for a while and pick up again where you left off.Outbound and emailReview prospects and their openersOpen the send queue on the Outbound tab to see each prospect, why they were picked, the drafted opener and its status.Outbound and emailWhat happens when a prospect repliesHow replies are matched, classified and shown, what each class does to the sequence, and how follow-ups work.Outbound and emailWho outbound never emailsCustomers, your do-not-contact list and anyone who bounced or said no are removed before a word is drafted.Outbound and emailSee every outbound email that went outEvery outbound send is logged with the prospect, the draft, the subject, the mailbox and the moment it left.Outbound and emailHow many outbound emails go out a dayOutbound sends are paced: 8 seconds apart and up to 30 per mailbox a day by default, across the mailboxes set up for you.Outbound and emailConnect Mailchimp, Klaviyo, ActiveCampaign or HubSpotConnect your email platform on Integrations so your campaigns, opens and clicks show on the Email tab. Your list stays where it is.Outbound and emailRead the Email tabThe Email tab reads your email platform: audience, campaigns from the last 90 days with opens, clicks and unsubscribes, and automated flows.Outbound and emailWhat the email numbers mean, and how fresh they areHow open rate and click rate are counted, why clicks are the firmer signal, and how often each platform is read.Outbound and emailStart a free website in the builderSign in with an email link, pick how you want to start, and get a first version of your site. Building and editing are free.Website builderWhat the builder asks you, and what it makesThe short questions the builder asks when you have no site yet, which ones you can skip, and what the first version holds.Website builderBuild a new site from the site you have nowGive the builder your current web address and Google listing, and it makes a better first version from your own pages.Website builderBuild your site in another languageAnswer the builder's questions in Spanish, French, German or eight other languages and your first version is written in that language.Website builderBring in your Google listing and send your hours backPut your Google reviews, photos, hours and star rating on your site, and keep Google Maps showing the hours your site shows.Website builderChange the words on your siteClick any words on your page and type. Format them, add links, change where a button goes, or have the builder rewrite them.Website builderAdd, swap and edit photosUpload photos from your phone or computer, swap a photo on the page, crop and brighten it, describe it, or find a licensed stock photo.Website builderAdd a video to your siteShow a YouTube or Vimeo video, upload your own short video, or play a video quietly behind a block.Website builderAdd, move, copy and remove blocksAdd sections such as prices, hours, a map, reviews or a form from the block library, and move, copy, hide or remove any block on a page.Website builderChange how one block looksGive a block its own background, width, height, spacing, alignment, animation or layout, and choose whether it shows on phones or computers.Website builderDrag blocks, photos and pages into placeMove blocks by dragging, size photos from the corner, make a block taller from its edge, and reorder cards, questions and pages.Website builderAdd, rename, reorder, hide or delete pagesManage your site's pages from the Pages panel. Your menu follows the order you set there.Website builderAdd and manage service pagesGive each service you offer its own page, with a card in your services blocks and a link in your menu.Website builderChange your header, menu and announcement barPick a header layout and color, choose what it shows, edit the menu's links, and add a short announcement line across the top.Website builderChange your footer and social linksPick a footer layout, choose what it lists, edit its links, and add your social profiles as icons.Website builderAdd your logo and browser tab iconUpload your logo, a light version for dark headers, set its size, and choose the small icon on the browser tab.Website builderChange your site's look and colorsTry a whole new look in one click, set your colors, take colors from your logo, and switch between light and dark.Website builderChange fonts and text sizesPick a font pairing or your own heading and body fonts, upload a licensed font, and set text and heading sizes.Website builderSet buttons, spacing, photo corners and animationShape your buttons and form fields, set page width and spacing, round your photo corners, and choose how blocks arrive as visitors scroll.Website builderKeyboard shortcuts in the builderCopy, remove, undo, redo and publish from the keyboard, and format words while you type.Website builderAsk for changes in plain wordsType what you want changed and the builder's assistant makes the change on your page. One Undo takes the whole request back.Website builderSet page titles and descriptions for GoogleChoose how each page shows in Google results, change its web address, keep a page out of Google, and pick the picture a shared link shows.Website builderWrite news and blog posts on your siteWrite a post in the builder, publish it now or date it ahead, and show your newest posts with the Latest news block.Website builderChange your business details, addresses and holiday hoursUpdate your business name, legal name, addresses, the towns you serve and holiday hours in one place.Website builderPublish your changes and bring back an earlier versionPublish is free and puts your changes on your site. Every publish is kept, and any earlier version comes back in one click.Website builderWhy publishing asks for a quick checkSentences that claim results, guarantees or awards wait for a TruLata reviewer before they publish. Here is what to do when you see the check.Website builderGo live on your own web addressTake a plan, connect your domain with one record, and your site goes live on your own address with a secure certificate.Website builderChange your website plan, card or receipts, or cancelBilling and receipts in the builder holds your card, receipts and plan. Cancel any time and your site stays live to the end of the paid period.Website builderPut a password on your site or show a Coming soon pageKeep your whole site or a few pages behind a password, or show a Coming soon page on your address while you finish.Website builderForward old addresses to your new pages (redirects)Send visitors who follow an old link or an old Google result to the right page of your site.Website builderRead the messages from your site's formSee every message from your site's forms in the builder, reply or call back, mark them handled, rescue spam, and download them.Website builderChange your form's questions and what happens after sendingReword or add questions, set the thank-you message or page, copy messages to other people, reply automatically, and send messages to your CRM.Website builderTake bookings, reservations and stay requestsLet visitors request a time, a table or a stay on your site, or put your existing booking page right on your site.Website builderCollect email sign-ups and send them to Mailchimp, Klaviyo or ActiveCampaignAdd an Email sign-up block, see and download sign-ups, and add each new one to your own email list automatically.Website builderShow an offer pop-upShow visitors a window with your offer after a few seconds or part way down the page, with a button to call, sign up, fill in your form or open a page.Website builderAdd Google Analytics, Google Ads, Meta Pixel or Tag ManagerPaste your measurement IDs into the builder. Each form message counts as a lead in every one of them once your site is live.Website builderTurn on a cookie bannerAsk visitors to accept or decline before any tracking tags load on your site.Website builderVerify your site with Google, Bing, Facebook or PinterestPaste the meta tag a service gives you to prove you own your website. It goes on every page.Website builderAdd custom code with the Embed code blockPaste a widget or snippet from another service, such as a booking widget, sign-up form or feed, into a block of its own.Website builderSee your site's visits and get them by email every MondayThe builder counts real visits without cookies: where people came from, what they opened, calls and messages. Switch on a Monday email.Website builderInvite people to edit your siteInvite someone by email and choose whether they can publish, edit without publishing, or only look.Website builderSet your site's language and time zoneTell browsers and search engines what language your site is in, and set the time zone your scheduled posts follow.Website builderDownload, copy or delete a siteDownload your whole site as a zip, start a second site from it, or delete a free preview you no longer want.Website builderSell online from your siteOur team sets up an online store with you, so products, payments, shipping and tax are right from the start. Here is how to ask.Website builderWhat the Website tab on your dashboard showsThe Website tab shows your site's address, last publish, messages and sign-ups, and opens the builder. With no site yet, it starts one.Website builderAsk our team to change your websiteWhere our team runs your site, send a change request from the Website tab and get a ticket number back.Website builderGet help inside the builderOpen the builder's Help tab for short answers, open a ticket a person answers, follow your tickets, or ask for a feature.Website builderFind your way around the Integrations tabSearch, filter and sort every tool you can connect, see what is connected, and open any card to connect or manage it.Integrations and APIConnect a tool on the Integrations tabApprove TruLata inside the tool, or paste a key you make there. TruLata checks it works before saving it.Integrations and APIWhat each integration status meansConnected, Connect, Set up, Request, Needs attention and Coming soon: what each label on an Integrations card means and what to do.Integrations and APIAsk for a tool that is not listedPress Suggest a tool on the Integrations tab and tell us what you use. Anything with an API can connect.Integrations and APIMake, copy or revoke an API keyMake a key on the Integrations tab for Zapier, Make, n8n, Pipedream or your own code. It is shown once and opens only your account.Integrations and APIUse Zapier, Make, n8n or Pipedream with TruLataSend each new lead to your other apps, bring leads and outcomes back in, and catch new blog posts, through webhook and HTTP steps.Integrations and APIUse Integrately with TruLataTruLata has its own app on Integrately. Paste a key and build automations from new leads, status changes and new posts.Integrations and APIGet new leads and posts sent to your tool with webhooksSubscribe an address to lead.created, lead.status_changed or post.published and TruLata posts each record to it within about two minutes.Integrations and APIUse TruLata from Claude, ChatGPT or another AI assistantConnect TruLata to Claude, ChatGPT, Cursor or any assistant that takes an MCP server, and work with your leads and posts there.Integrations and APIDisconnect a tool or remove TruLata's accessDisconnect a tool on its Integrations card, revoke an API key, or remove TruLata's access from inside the tool itself.Integrations and APISend leads in and set outcomes through the APIAdd a lead from any tool, find one by email or phone, mark it won or lost, and read your leads and posts with the TruLata API.Integrations and APIAPI limits and error messagesThe TruLata API allows 120 requests a minute per key. Here is what each error code means and what to do.Integrations and APILet TruLata act for you: pause wasted ad spend and auto-publish articlesTwo optional rules on Settings: pause a Google Ads campaign that spends with no conversions, and publish your weekly article without asking.Account, team and billingTeam roles: Owner, Admin and MemberWhat an Owner, an Admin and a Member can each do, and how to change someone's role.Account, team and billingRemove someone from your teamPress Remove beside their name and confirm. They lose access within 30 seconds and their seat is free for someone else.Account, team and billingSeat limit reached: free a seat or add moreYour plan carries a set number of seats. When Team says Seat limit reached, remove a seat you no longer need or move up a plan.Account, team and billingSee your plan, update your card and download invoicesBilling shows your plan and seats. Manage billing opens the secure billing portal for your card, invoices and renewal date.Account, team and billingUpgrade or change your planMove up from Billing or from any locked tab. You confirm the new price on a secure page before anything changes.Account, team and billingCancel your planCancel in the secure billing portal behind Manage billing: at the end of your paid month, or right away.Account, team and billingWhen your free trial endsThe free trial runs 7 days with no card and ends on its own. Add a card before or after day 7 to keep your dashboard.Account, team and billingPut your logo and brand color on the dashboardUpload your logo, set a workspace name and pick a brand color on the Branding tab, or have our team set them for everyone.Account, team and billingSign out and switch between accountsSign out from the Account tab. If you hold seats on several TruLata accounts, the sign-in link lets you choose which one to open.Account, team and billingGet a copy of your dataYour leads go to a Google Sheet and every article to a Google Doc, shared to you each morning. Download my data gives you a zip of it all.Account, team and billingLeaving TruLata: what you keep and what to switch offYou keep your leads and articles. Cancel your plan, remove TruLata's access in your Google accounts, and tell us the date.Account, team and billingIf our team runs your account: settings, billing and getting startedWhere our team runs TruLata with you, Settings, Billing and Getting started look different. Each change you ask for goes to your team.Account, team and billingAsk TruLata a question about your marketingType a question in plain English on the Ask TruLata tab. It answers from your own numbers and your account, and remembers the conversation.Getting helpWhat Ask TruLata can do for youAsk TruLata can save your business details, refresh your numbers, write and publish articles, change ad campaigns on your yes, and open tickets.Getting helpUse the Support tabSearch short help guides, send a request to a person, and see every ticket you have opened with its number and status.Getting helpSend a request to a personPress New request on the Support tab, describe what you need and press Send. You get a ticket number straight away.Getting helpEmail support or reply to any TruLata emailEmail support@trulata.com any time, or reply to any email from TruLata. A person reads every one, and each thread becomes a ticket.Getting helpTicket statuses: Open, Waiting on you and ResolvedWhat each support ticket status means, how a ticket moves between them, and where to read our replies.Getting helpWhy a number differs from GoogleGoogle Analytics and Ads run hours behind and Search Console 2 to 3 days behind. Date ranges and what is counted can differ too.Getting helpConnect Google Analytics 4Add us to your accountIntegrations and APIConnect Google Search ConsoleAdd us to your accountIntegrations and APIConnect Google AdsAdd us to your accountIntegrations and APIConnect Google Business ProfileAdd us to your accountIntegrations and APIConnect GmailA forwarding addressIntegrations and APIConnect MetaSign in and approveIntegrations and APIConnect ChatGPT AdsPaste a keyIntegrations and APIConnect NextdoorWe connect it with youIntegrations and APIConnect AngiA forwarding addressIntegrations and APIConnect ThumbtackWe connect it with youIntegrations and APIConnect GoHighLevelPaste a keyIntegrations and APIConnect HubSpotPaste a keyIntegrations and APIConnect PipedrivePaste a keyIntegrations and APIConnect InsightlyPaste a keyIntegrations and APIConnect WealthboxPaste a keyIntegrations and APIConnect Clio ManageSign in and approveIntegrations and APIConnect LawmaticsSign in and approveIntegrations and APIConnect Housecall ProPaste a keyIntegrations and APIConnect JobberRolling outIntegrations and APIConnect SquareSign in and approveIntegrations and APIConnect CalendlySign in and approveIntegrations and APIConnect CompanyCamPaste a keyIntegrations and APIConnect JobTreadWe connect it with youIntegrations and APIConnect JobNimbusWe connect it with youIntegrations and APIConnect WorkizWe connect it with youIntegrations and APIConnect Service FusionWe connect it with youIntegrations and APIConnect NexHealthWe connect it with youIntegrations and APIConnect CallRailPaste a keyIntegrations and APIConnect StripePaste a keyIntegrations and APIConnect QuickBooksSign in and approveIntegrations and APIConnect MailchimpPaste a keyIntegrations and APIConnect KlaviyoPaste a keyIntegrations and APIConnect ActiveCampaignPaste a keyIntegrations and APIConnect WordPressPaste a keyIntegrations and APIConnect WebflowPaste a keyIntegrations and APIConnect ShopifyPaste a keyIntegrations and APIConnect OutlookSign in and approveIntegrations and APIConnect Outlook CalendarSign in and approveIntegrations and APIConnect Microsoft BookingsSign in and approveIntegrations and APIConnect ExcelSign in and approveIntegrations and APIConnect Microsoft 365 CopilotSign in and approveIntegrations and APIConnect ClaudeSign in and approveIntegrations and APIConnect ChatGPTSign in and approveIntegrations and APIConnect Cursor and other MCP clientsSign in and approveIntegrations and APIConnect ZapierA key from your dashboardIntegrations and APIConnect IntegratelyA key from your dashboardIntegrations and APIConnect MakeA key from your dashboardIntegrations and APIConnect n8nA key from your dashboardIntegrations and APIConnect PipedreamA key from your dashboardIntegrations and APIConnect TruLata APIA key from your dashboardIntegrations and API

Connect your tools

50 integrations, each with its steps read from its Connect card in the product.

Google Analytics 4Add us to your accountGoogle Search ConsoleAdd us to your accountGoogle AdsAdd us to your accountGoogle Business ProfileAdd us to your accountGmailA forwarding addressMetaSign in and approveChatGPT AdsPaste a keyNextdoorWe connect it with youAngiA forwarding addressThumbtackWe connect it with youGoHighLevelPaste a keyHubSpotPaste a keyPipedrivePaste a keyInsightlyPaste a keyWealthboxPaste a keyClio ManageSign in and approveLawmaticsSign in and approveHousecall ProPaste a keyJobberRolling outSquareSign in and approveCalendlySign in and approveCompanyCamPaste a keyJobTreadWe connect it with youJobNimbusWe connect it with youWorkizWe connect it with youService FusionWe connect it with youNexHealthWe connect it with youCallRailPaste a keyStripePaste a keyQuickBooksSign in and approveMailchimpPaste a keyKlaviyoPaste a keyActiveCampaignPaste a keyWordPressPaste a keyWebflowPaste a keyShopifyPaste a keyOutlookSign in and approveOutlook CalendarSign in and approveMicrosoft BookingsSign in and approveExcelSign in and approveMicrosoft 365 CopilotSign in and approveClaudeSign in and approveChatGPTSign in and approveCursor and other MCP clientsSign in and approveZapierA key from your dashboardIntegratelyA key from your dashboardMakeA key from your dashboardn8nA key from your dashboardPipedreamA key from your dashboardTruLata APIA key from your dashboard

How TruLata works

What TruLata does in a normal week

It runs your marketing on a schedule, depending on your plan: your Google Ads checked every morning, articles that answer what people in your area ask, a weekly check of whether nine AI assistants name you, social drafts for your approval, and every lead counted with where it came from.

Five minutes a week

Open the Overview and compare this week with last: what came in, and what it cost. When a number moves and you want to know why, ask on the Ask TruLata tab in plain English. The work runs without you, and your screen says what it did.

Your first week and first month

A tab appears as soon as its source is connected, so a new account starts with fewer tabs and grows. Leads and your CRM are live; Google Ads and Analytics run a few hours behind; Search Console runs 2 to 3 days behind, because that is how Google reports it.

Guides

How each part works, in plain English.

How the AI visibility check works

Try this tonight: ask ChatGPT "who is the best roofer near me?" It will name three or four businesses like it has known them for years. TruLata asks that question, and the other questions customers like yours ask, across nine AI engines: ChatGPT, Gemini, Claude, Perplexity, Google's AI Overviews, Meta AI, Grok, Manus and DeepSeek. Then it tells you whether your business was named, who got named instead, and what to publish so you are in the next answer.

What to expect from the AI check: it runs again on a schedule, so you see whether your business is named this time compared with last time, engine by engine. Getting named takes time, which is why TruLata keeps publishing answers to what your customers ask and keeps checking.

How the Google Ads watch works

Ads pay for the wrong searches all the time: "roofer jobs", "roofer salary", "how to do it myself". Each of those clicks costs the same as a real customer. TruLata reads the searches your ads actually paid for, blocks the junk, and checks the account's change history every morning, so a big change someone else made is raised the same day. Nobody has to remember to look.

What to expect from the ads side: the account is checked every morning, wasted searches are blocked as they show up, and a big change made by someone else is raised the same day. You see spend, leads and what each lead cost on one screen.

How to read your leads

Ask an owner "where did last month's work come from?" and you usually get a shrug. TruLata counts every lead from your own website and ads on one screen, newest first, with where it came from and what it cost to win. The guessing stops.

How to read your leads: open the Leads tab. Every lead from your own site and ads is there, newest first, with where it came from. Pick the source that brought the most this month and ask Ask TruLata what it cost.

How articles get written and published

On a schedule TruLata looks at what people in your area are asking about, writes the article that answers it, and publishes it on your site, with a copy saved as a Google Doc in your own Google Drive. You can approve each piece first or let it run. That is how your business becomes the answer, on Google and in the AI assistants.

How to use Ask TruLata

There is a box in TruLata called Ask TruLata. Type "where did my leads come from this month?" or "which page brings in the most leads?" and it answers in plain English, from your own numbers. No report to dig through.

How to bring your team in

How to bring your team in: open the Team tab and enter a work email. They get their own sign-in link, see the same screen you do, and you can remove them at any time. Whoever handles your marketing should be in there with you.

How signing in works

How signing in works: there is no password to forget. Enter your email at https://login.trulata.com and a single use link arrives, good for 15 minutes. The screen refreshes when you open it, and there is a Refresh button when you want the newest numbers right now.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

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