An operator's room
Founders and executives trading what works. You participate, you leave with moves to run that week.
A TWO-DAY EXECUTIVE GROWTH SUMMIT
The Virtual Scale Summit.
Two focused mornings for founders and executives serious about scale. Leave with a growth plan you can run in Q4, taught by the operators running it right now.
Free. Takes under a minute. Can’t make both mornings? Register anyway and we’ll send you the session recordings.
Learn from Kellie DeMarco (3x Emmy award winning journalist), the TruLata executive team, and operators like Dr. Gregory Stowe, live on the case-study stage.
200+ organizations served by TruLata · 2025 Communicator Award winner
00Days
00Hours
00Minutes
00Seconds
Trusted to drive growth for
2
Focused mornings
5
Hours, zero filler
5+
Operator speakers
1
Live pitch stage
$0
To attend
Founders: pitch your company to an executive board.
The Lata Pitch puts selected founders in front of the TruLata Holdings executive team, live on Day 2. Feedback, a growth roadmap, and a genuine shot at backing. Applications close July 31.
WHY ATTEND
Not another AI conference. An operator's growth summit.
Not a webinar. Two mornings answering one question: how are real companies growing right now?
What is actually working
Real case studies across sales, leadership, operations, and scale. Wins, failures, and the detail behind them.
AI as a tool, not the topic
Practical implementation, never hype. What to use, what to avoid, where it wins.
IS THIS FOR ME?
Find your reason to be in the room.
Tap your role and see exactly what you will take away.
SUMMIT OUTCOMES
Leave with moves you can run that week.
Not notes. Things you apply the same week.
- A clear read on how organizations are growing in today's market
- An honest view of what is actually working, and what is not
- What leaders are doing differently to win
- Practical ways to improve sales performance
- Practical ways to improve operational efficiency
- Real AI and technology implementation ideas
- Case studies you can apply inside your own organization
- Actionable strategies you can use immediately
DAY 1 · AUGUST 13
Growth, Sales & Competitive Advantage.
Connect with the room, then get to work on growth and competitive edge.
Executive Networking Session
Facilitated connections with founders, executives, and operators from the first minute.
Workshop Session
Interactive, practical, and built to take straight back to your team.
Sales Enablement: Integrating AI in Ways You Haven't Considered
AI applications that move the number, not generic AI talk.
- Sales performance and lead management
- Customer communication and experience
- Operational efficiency
- Visibility and reporting
Live Executive Panel Discussion
Your questions, answered live by operators across every growth discipline.
DAY 2 · AUGUST 14
Scale, Execution & Opportunity.
What scale actually looks like, and the summit's signature stage: The Lata Pitch.
Executive Networking Session
More time with peers solving the same problems you are.
Scale Session: What Growth Actually Looks Like
Real growth case studies you can model inside your own company. Featuring Dr. Gregory Stowe on what scaling his practice actually took.
- Growth successes and operational challenges
- AI implementation and marketing performance
- Scaling systems and leadership lessons
- Revenue growth
The Lata Pitch
Selected attendees pitch live to TruLata Holdings executives. Feedback, roadmap, real consideration.
See how it works
SPEAKERS
Who you will learn from.
Operators who build, advise, and scale, alongside a veteran communications leader, sharing what actually works.
Trace Gordon
CEO & Founder, TruLata
A member of the Forbes Business Council, Trace advises organizations on growth, marketing, technology, and operations, and is known for helping businesses turn data, systems, and emerging technology into measurable outcomes.
Tiffany Corson Bednar
President, TruLata
Tiffany leads client strategy and delivery across the firm's marketing and growth engagements, focused on turning strategy into execution that compounds for the businesses TruLata serves.
Abhishek Kishore
Strategic Growth Advisor
Abhishek partners with founders and operators on scaling systems, market positioning, and the operational discipline that durable growth demands.
Kellie DeMarco
Communications & Storytelling Expert
A 3-time Emmy Award winner and 2-time Edward R. Murrow Award recipient, Kellie helps leaders and organizations find their voice, strengthen their messaging, and connect authentically with their audiences to create greater impact.
Dr. Gregory Stowe
Owner, Spine Health & Wellness · Case Study Speaker
A doctor of chiropractic medicine and former director of sports therapy and rehabilitation at Airrosti Rehab Centers, where he earned an Award of Excellence two years running. Dr. Stowe brings a practitioner's real-world view to the summit's case studies.
Save my free seat
Both mornings, free. Recordings included with registration.
LIVE EXECUTIVE PANEL
Real questions, answered live.
You submit the questions. Operators answer from experience, live.
The panel spans
- Technology and implementation
- Marketing and growth strategy
- Operations and execution
- Strategic communications
- Business leadership
What they bring
- Real-world operator experience
- Scaling organizations and revenue growth
- Customer acquisition and retention
- Leadership through uncertainty
- Market positioning and what to prepare for next
THE LATA PITCH · APPLICATIONS CLOSE JULY 31
Most growth events end with notes. This one can end with a door opening.
Pitch your company to the TruLata Holdings team. Leave with candid feedback, a growth roadmap, and a genuine shot at their backing. Built for founders of real, revenue-generating companies ready for their next stage.
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01
Submit your business
Register for the summit, then put your company forward in one short application. A focused set of companies is selected to present live.
-
02
Present to TruLata Holdings
Selected companies pitch directly to TruLata Holdings executives, the team that builds, backs, and operates companies across consumer, fintech, and wellness. Real operators, not a panel reading slides.
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03
Unlock opportunity
Leave with candid feedback, a concrete growth roadmap, and genuine consideration for partnership, backing, or operating support through TruLata Holdings. The pitch can outlast the summit.
NETWORKING
The room is half the value.
Built into both mornings. Leave with relationships, not just notes.
Meet founders & executives
Founders, operators, healthcare and SaaS leaders working on your problems.
Explore partnerships
Surface partnerships you would never find on a webinar replay.
Build real relationships
Facilitated for genuine connection, so relationships outlast the event.
WHY TRULATA
Learn from operators who build, back, and operate companies.
Through TruLata Holdings we build, back, and operate companies. You learn from people actively building, not presenting.
SecondHalf365
Membership platform for adults 40+, built and operated from the ground up.
PayAssure
Fintech: financial security built for government workers.
Giggles & You / Stobbi
A luxury children's brand with a modern DTC growth engine.
Sara Alavi
A wellness platform scaling through content, community, and conversion.
Still deciding? Here is the whole decision.
It is free. It is five hours across two mornings. It is recorded if you miss any of it. And it could reshape your next quarter. The only way to lose is to not be in the room.
RESERVE YOUR SEAT
Register your team in under a minute.
Free. Under a minute. August 13 and 14, 9:00 to 11:30 AM CST. Bring your leadership team.
1. Register for the summit
Everything you get when you register
- Live access to both mornings, August 13 and 14
- Recordings of every session, yours to keep
- The live executive panel, with your question in the queue
- Executive networking rooms on both days
- Eligibility to apply for The Lata Pitch (closes July 31)
Your price: $0
Takes under a minute; your access link arrives by email. Registering your team? Have each leader register so everyone gets their own link.
Form not loading or showing an error? Open registration in a new tab
2. Apply for The Lata Pitch (optional)
Want feedback from TruLata Holdings executives? Submit your business below. This is a separate application from event registration, so complete both to be considered. Selected applicants present live on Day 2. Applications close July 31.
FAQ
Questions, answered.
What is The Virtual Scale Summit?
It is a two-day executive growth summit on revenue, leadership, sales, customer behavior, operations, and practical AI. It runs across two mornings, August 13 and 14, 2026, from 9:00 to 11:30 AM CST, live and virtual.
Is this an AI conference?
No. AI is part of the conversation, not the headline. The focus is how real organizations are growing today across sales, leadership, operations, and scale, with AI and technology covered as practical implementation, not hype.
What is The Lata Pitch?
It is the summit's signature opportunity. Attendees may submit their business for consideration, and selected participants present directly to TruLata Holdings executives for strategic feedback, growth recommendations, and the chance to be considered for future support through TruLata Holdings.
Who should attend?
Founders, entrepreneurs, business owners, sales and marketing leaders, healthcare executives and practice owners, technology and SaaS leaders, service-based businesses, and operations and growth-focused professionals.
How much does it cost?
Registration is complimentary. Seats are limited so the sessions stay focused and interactive.
Do I have to pitch to attend the summit?
No. Attending is free and complete on its own; The Lata Pitch is an optional application for founders who want their company in front of the TruLata Holdings executive team. Attend either way, and apply if you want the stage.
What happens if my company is selected for The Lata Pitch?
You present live to TruLata Holdings executives on Day 2, then receive candid feedback and a concrete growth roadmap, and your company gets genuine consideration for partnership, backing, or operating support. The conversation can continue well after the summit ends.
What if I cannot attend live?
Register anyway. Every registrant receives the session recordings after the summit, so you get the full material even if you can only attend part of one morning. The live rooms get the networking and the Q&A, so attend live where you can.
Is this going to be a sales pitch?
No. The summit is teaching and working sessions, and nothing is sold from the stage. TruLata is there as an operator sharing what works; if you want to talk with the team afterward, that is your call to make.
How much time does it take?
Two and a half hours per morning, two mornings. It is deliberately built for executives who cannot give up full days: high signal, no filler, done by 11:30.
What will I walk away with?
Practical strategies you can apply immediately: how organizations are growing, what is actually working, how to improve sales and operations, and real case studies of what worked and what did not.
Let's build your
growth machine.
Book a discovery call and we will map exactly where your next wave of growth comes from.
Book a discovery call