Built and sold
Founded, grew, and exited his first startup in Washington, DC, then founded and advised many more, each time owning the path from idea to traction.
CEO & Founder
Trace Gordon builds growth machines.
Serial entrepreneur, Forbes Business Council member, and the founder steering TruLata's blend of marketing, software, and applied AI.
What we do
The growth system, end to end.
Tracewell Gordon
CEO & Founder, TruLata
Trace Gordon is the Chief Executive Officer and Founder of TruLata, where he turns marketing, software, and applied AI into measurable client growth. He is a highly successful serial entrepreneur and business consultant who has founded, scaled, and sold companies, then carried those lessons into every engagement TruLata runs.
His career began in accounting at a large Los Angeles firm, a foundation that still shapes how he reads a business: by the numbers first. He pursued graduate studies at the Catholic University of America in Washington, DC, concentrating in business analytics and corporate law, and completed executive education in strategy and management at Harvard Business School.
While based in DC, Trace founded, grew, and sold his first startup. He has since founded and advised numerous businesses, consistently playing an instrumental role in their growth. As a Forbes Business Council member, he has been featured in Forbes on AI investment and organizational culture, two themes that sit at the center of how TruLata operates today.
At TruLata, Trace leverages that breadth across accounting, law, strategy, and management to sharpen operational and marketing processes, drive sales, and increase clients' visibility through cutting-edge technology and creative work that humans and AI produce together.
Background
A founder who reads the numbers first.
Accounting discipline, legal rigor, and operator instinct, compounded over a career of building and selling companies.
Trained for it
Started in accounting at a major Los Angeles firm, studied business analytics and corporate law at the Catholic University of America, and completed strategy and management programs at Harvard Business School.
Recognized for it
Forbes Business Council member, featured in Forbes on AI investment and the cultures that make companies durable.
Focus / At TruLata
Growth as a service, powered by applied AI.
Trace's mandate is simple to state and hard to execute: make each client measurably more visible, more efficient, and more profitable. He pairs human creativity with applied AI to do it across every industry TruLata serves.
- Operational and marketing process design that removes friction and compounds results
- Custom software, automations, and AI agents built around how a business actually runs
- Demand and sales programs tuned for the 2026 search landscape: answer engines, generative search, and zero-click discovery
- First-party data and analytics strategy that survives rising ad costs and privacy shifts
- Hands-on consulting that turns strategy into shipped, working systems
See how this shows up in the work across TruLata services
Trace leads a team built for the same standard. Get to know the company and how it works on the about page, meet co-founder Tiffany Corson Bednar, and explore the full range of marketing, software, and AI services TruLata delivers.
If you want a partner who reads your business by the numbers, then builds the machine that grows it, the next step is a conversation. Reach out to TruLata and bring your hardest growth problem.
FAQ
Questions, answered.
Who is Trace Gordon?
Trace Gordon is the CEO and Founder of TruLata, a serial entrepreneur and business consultant, and a Forbes Business Council member who has founded, scaled, and sold companies and now leads TruLata's marketing, software, and applied-AI work.
What is Trace Gordon's background?
He began his career in accounting at a large Los Angeles firm, studied business analytics and corporate law at the Catholic University of America in Washington, DC, and completed executive education in strategy and management at Harvard Business School.
Is Trace Gordon a Forbes Business Council member?
Yes. Trace is a Forbes Business Council member and has been featured in Forbes on AI investment and organizational culture.
What does Trace Gordon focus on at TruLata?
He improves clients' operational and marketing processes, drives sales, and increases online visibility by combining human creativity with applied AI, custom software, and automation across every industry TruLata serves.
What companies has Trace Gordon built?
He founded, grew, and sold his first startup while based in Washington, DC, and has since founded and advised numerous businesses, playing an instrumental role in their growth.
How do I work with Trace Gordon and TruLata?
Start by booking a discovery call through the TruLata contact page. Trace and the team will assess your growth challenge and design a marketing, software, and AI program around it.
Let's build your
growth machine.
Book a discovery call and we will map exactly where your next wave of growth comes from.
Book a discovery call