Know how your last campaign landed, live from your ActiveCampaign account.
Open the email view and see sends, unique opens, clicks and unsubscribes for your most recent campaigns, read from your ActiveCampaign account through its API. The dashboard reads your account, and your campaigns keep sending from ActiveCampaign under the rules built with you.
What do I see for each campaign?
See your most recent campaigns newest first, each with the counts that matter. Every campaign carries its name, its send date, how many contacts it was sent to, unique opens, unique clicks and unsubscribes. A campaign scheduled but not yet sent shows as scheduled until it goes out. Open rate and click rate are computed from those same counts: unique opens or unique clicks divided by sends. The percentage on screen comes from the numbers behind it, not from a report. The campaign that went out this morning is in the read.
The account totals come with them: contacts on the account, how many recent campaigns were read, total sends across them, and the average open and click rate across those sends.
Per campaign, computed from the counts
- Sends
- Unique opens
- Unique clicks
- Unsubscribes
- Open rate: unique opens divided by sends
- Click rate: unique clicks divided by sends
- Scheduled campaigns show as scheduled until they go out
Where do I find the numbers?
Open the email view once your list is on ActiveCampaign. The stat row across the top carries the account totals: contacts, total sends across the recent campaigns read, and the average open and click rate. The recent campaigns card sits under it: name, date, sends, open rate and click rate, newest first. Click a campaign to see its unique opens, unique clicks and unsubscribes.
Every stat tile and every campaign row is what your ActiveCampaign account reported at the last pull, and the time stamp in the header is that pull. Read the time stamp in the header first; it tells you more than any single number under it.
Read the time stamp in the header first; it tells you more than any single number under it.
How fresh are the numbers?
Live, with a precise meaning. Open the dashboard and the page loads last night's snapshot first, fetches the cached payload at once, and runs a fresh pull in the background when that payload is older than five minutes. Press Refresh to pull on demand; the page reloads when the time stamp moves, and the stamp says how old the data is. Email statistics are live, alongside your CRM, Stripe, your booking platform and website leads.
A nightly bake at 12:01am Central stands behind every client as the fallback. A failed pull or a failed syntax check leaves the previous page up, so every section always carries a value. Other sources have lower ceilings set by their owners: Google Ads and GA4 run hours behind during the day, and Search Console runs two to three days behind. The page says which is which, and the live data page lists the ceiling for each source.
How fresh the email view is
- Last night's snapshotShown at once, then the cached payload
- A fresh pullRuns in the background
- A pull on demandThe page reloads when the stamp moves
- Nightly fallbackA failed pull leaves the previous page up
What do I need to connect it?
An API key and your account URL, both issued from your own ActiveCampaign account under Settings, then Developer. Grant our team access during setup and we make the connection from the inside, so your side is the grant and the key goes on file through our team. We test the key against your account before it goes on file, so a wrong key surfaces at setup, not later as an empty tile.
Your key is encrypted at rest. Only its last four characters stay in the clear, so we can confirm which key is on file without reading it. The plaintext is decrypted server-side for the pull and stays there. Each key belongs to that client's own account, we hold no ActiveCampaign password, and we delete the key from our store on request. The Integrations view on your dashboard lists the connection with its status, next to your CRM connection and the rest.
- Issue a keyAn API key and your account URL, from Settings, then Developer, in your own ActiveCampaign account
- Grant accessOur team makes the connection from the inside during setup
- Tested firstThe key is checked against your account before it goes on file
- Encrypted at restOnly the last four characters stay in the clear; we delete the key on request
Your campaigns keep sending from ActiveCampaign, under the rules built with you.
Will anything send from my account?
Your campaigns send from ActiveCampaign, under rules built with you. The Email tab reads: it sends, schedules and edits nothing in ActiveCampaign. A lead outcome you set on the Leads view writes to the lead record, and the security page lists every write the screen can make. A question goes to the assistant. The two requests go to your team and are logged as tickets. The engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. The security page lists the same paths in full.
Your lifecycle flows still send, from your own platform, under rules built with you; email flows are built during setup. Where our team builds your newsletters or your website forms feed your list, we make those writes from the inside under rules set up with you, and each send follows the approval setting you chose. Prospecting email to new businesses belongs to the outbound engine, where prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Your own inbox stays outside the read today.
What if my list is on another platform?
ActiveCampaign is one of the email platforms TruLata reads. Mailchimp, Klaviyo, HubSpot and any other platform with an API connect the same way, and a connector not built yet is built during setup. Ask during setup, or press the request button on the Integrations view of a live dashboard; the ask goes straight to your team. Your list stays where it lives.
Every connection on the integrations page says what it reads and how fresh it runs. Start at the full list of connections if email is not the source you care about most.
Your list stays where it lives
- ActiveCampaign
- Mailchimp
- Klaviyo
- HubSpot
- Any platform with an API
- Campaign statistics on the email view
- A connector not built yet is built during setup
What the ActiveCampaign connection reads.
| What | Where it comes from | How fresh |
|---|---|---|
| Sends, unique opens, unique clicks, unsubscribes | ActiveCampaign API, per campaign, newest first | Live |
| Open rate and click rate | Computed from sends and unique opens or clicks | Live |
| Contacts, total sends, average rates | Contacts from the ActiveCampaign API; total sends and average rates computed across the recent campaigns read | Live |
| Your own inbox | Outside the read today | Scoped with you if a view needs it |
| Writes to the account | Flows and newsletters built with you, from the inside | Under the rules and approval setting you chose |
Every campaign number on the email view comes from your ActiveCampaign account through its API, and your campaigns stay yours to send from ActiveCampaign.
Questions, answered.
Which ActiveCampaign numbers does TruLata show?
Per campaign: sends, unique opens, unique clicks, unsubscribes, open rate and click rate, newest first. For the account: contacts, total sends across the recent campaigns read, and the average open and click rate.
Are the opens and clicks live?
Yes. The account is read through its API when you open the page, a pull runs in the background when the cached payload is older than five minutes, and Refresh pulls on demand.
Do I have to give you my ActiveCampaign password?
The connection is an API key and account URL issued from your own account, so your password stays yours. Our team connects it during setup, stores it encrypted, and keeps its plaintext server-side.
Does the product send email from my ActiveCampaign account?
Your flows send from your own platform under rules built with you, and where our team builds newsletters or flows for you, they go out from the inside under the approval setting you chose. The screen reads the results. Prospecting email is a separate engine: prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged.
Can you connect a different email platform?
Yes. Mailchimp, Klaviyo, HubSpot and any other email platform with an API connect the same way, and a connector not built yet is built during setup. Your list stays where it lives.
Do you read my inbox?
The email view reads campaign statistics from your platform. Your own inbox stays outside the read today, and a further mailbox connection is scoped with you during setup.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.